Sales Specialist

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This Position reports to:

Your role and responsibilities:

In this role, you will be responsible for increasing sales of B&R's next generation technology, machine connectivity, automation & edge, high end motion system & technology software solutions in the southern region/market. The role demands a mix of sales acumen, technical understanding, and customer engagement.

The work model for the role is: #LI_Onsite

This role is contributing to the Automation Division-B&R in Faridabad, India.

You will be mainly accountable for:

• Meeting customers and partners regularly to generate enquiries and build a solid pipeline in machine automation solutions across the north region/market.

• Analyzing customer requirements and market trends to create and present techno-commercial offers for motion systems, robotics, drives, connectivity, and software solutions. .

• Handling negotiations, closing deals, and managing key accounts to ensure long-term partnerships and customer satisfaction.

• Coordinating with internal teams to ensure smooth project execution and seamless customer engagement.

• Acting as a brand ambassador and consultant to promote advanced automation, advanced technologies, and future-ready solutions.

• Participating in exhibitions, seminars, and product demos to showcase knowledge in industrial automation and increase brand visibility.

• Creating accurate forecasts using CRM tools to enable data-driven decision-making, business growth, and after-sales engagement.

Qualifications for the role:

• 3-8 years of sales experience in the automation industry (machine automation, motion/controls, robotics, drives, motors).

• Bachelor's degree in Engineering (Electronics, Electricals, EEC, Instrumentation, or similar disciplines).

• Demonstrated experience in industrial automation with practical application development experience.

• Solid background in solution selling and managing complex technical sales cycles, with preference for multinational company exposure.

• Effective communication and negotiation skills - both verbal and written - to engage diverse stakeholders.

• High professionalism and integrity in customer interactions, with a consultative approach to building long-term partnerships.

• Fluency in English and with knowledge of at least one regional language preferred.

More about us:

B&R Industrial Automation is a manufacturer of automation technology and ABB's global center for machine and factory automation. B&R was founded in 1979 by Erwin Bernecker and Josef Rainer and has its headquarters in Eggelsberg, Upper Austria. Today, B&R is a leading global solution provider for automating machines and factories and is responsible for machine automation in ABB's Robotics & Discrete Automation division.

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