Sales Planning & Development-Manager/Sr. Manager

About Ample Foods Private Limited (Prasuma)

Ample Foods Private Limited (Prasuma) is a fast-growing food and consumer business with a strong presence across the Fresh & Chilled Deli Meats, Momos and Gourmet Meat categories. Backed by a strong business ecosystem and association with the ITC Group, the organisation combines the entrepreneurial speed of a growing consumer business with the discipline, governance and scale expected of a leading corporate environment. Prasuma has established itself as a pioneer in the Fresh & Chilled Deli Meats segment in India, with over three decades of product and service excellence. The brand has built a strong reputation among modern retail outlets, restaurants, chefs and consumers across the country. In recent years, Prasuma Momos has emerged as a high-growth consumer brand, achieving significant scale and becoming one of India's leading momo brands. The group's portfolio also includes Meatigo, a premium online meat and delicatessen business focused on transforming the way Indians consume meat through quality products, responsible sourcing, cold-chain excellence and traceability.

This is an opportunity to join a growing food and FMCG organisation and play an important role in strengthening financial reporting, controls, processes and management information systems. Website: https://www.prasuma.com and http://www.meatigo.com

Job Purpose

We are looking for a Sales Planning & Development Sr. Manager/Manager to drive sales planning, demand forecasting, business analytics and S&OP coordination. The role will partner with Sales, Supply Chain, Finance, Marketing, Production and Operations to improve business visibility, planning accuracy and sales performance.

Key Responsibilities

1. Sales Forecasting & Demand Planning

• Develop SKU-wise monthly, quarterly, and annual sales forecasts.
• Analyse historical sales trends, seasonality, market trends, and business inputs to improve forecast accuracy.
• Coordinate with Sales, Supply Chain, Production, and Operations teams to align demand and supply plans.
• Provide input for the Sales & Operations Planning (S&OP) process.
• Identify demand fluctuations, supply risks, and potential stock gaps in advance.
• Continuously improving forecasting methodologies and planning processes.

2. S&OP Coordination & Business Alignment

• Drive the monthly S&OP process and ensure timely completion of planning activities.
• Coordinate with Sales, Supply Chain, Production, Finance, and other stakeholders for demand-supply alignment.
• Track S&OP action items and ensure timely closure.
• Identify and escalate stock-out, excess inventory, and supply-related risks.
• Support management in balancing business demand with available supply and production capacity.

3. Sales MIS & Business Dashboarding

• Develop and maintain daily, weekly, and monthly sales dashboards.
• Track sales, targets, achievement, growth, productivity, inventory, and channel performance.
• Automate recurring reports and reduce manual reporting activities.
• Ensure timely and accurate availability of business information to stakeholders.
• Develop dashboards that provide real-time visibility into business performance.

4. Sales Data Management & Governance

• Ensure accuracy and integrity of primary and secondary sales data.
• Maintain and validate master data including SKU, pricing, distributor, channel, and sales-related information.
• Conduct regular data audits and identify discrepancies.
• Establish data validation and governance mechanisms.
• Ensure business reports are generated from accurate and reliable data.

5. Business Analytics & Decision Support

• Analyse sales and business data to identify trends, opportunities, risks, and performance gaps.
• Provide actionable insights to Sales and Business leadership.
• Develop analytical reports to support strategic and operational decision-making.
• Identify growth opportunities by region, channel, customer, and SKU.
• Translate business data into clear recommendations for management.

6. Sales Performance Management

• Track target versus achievement across regions, channels, products, and sales teams.
• Monitor sales growth, productivity, run-rate, and performance trends.
• Identify performance gaps and highlight potential business risks proactively.
• Provide regular performance updates to Sales leadership.
• Ensure accuracy and timely circulation of sales performance reports.

7. Trade Spend & ROI Analytics

• Monitor trade schemes, discounts, promotional expenses, and other sales-related investments.
• Analyse the ROI of trade promotions and channel initiatives.
• Track trade is spent against budgets and business objectives.
• Identify inefficient or unproductive spending.
• Provide recommendations to improve trade investment effectiveness.

8. Cross-functional Coordination

• Work closely with Sales, Supply Chain, Production, Finance, Marketing, Trade Marketing, and Operations.
• Ensure smooth flow of information and planning inputs across functions.
• Resolve interdepartmental dependencies and operational issues.
• Establish clear timelines and accountability for planning-related activities.
• Act as a central coordination point for sales planning and business analytics.

9. Team Management & Capability Development

• Manage, mentor, and guide the Sales Planning team.
• Allocate responsibilities and monitor individual and team performance.
• Establish KRAs and measurable objectives for team members.
• Review team performance periodically and provide constructive feedback.
• Build analytical, reporting, and system capabilities within the team.
• Ensure knowledge transfer and business continuity within the function.

10. Process Improvement & Automation

• Identify inefficiencies in existing sales planning and reporting processes.
• Drive automation of repetitive and manual reporting activities.
• Identify opportunities to use technology, analytics, AI, and business intelligence tools.
• Reduce manual effort and improve reporting turnaround time.
• Develop scalable systems and processes for sales planning and performance management.
• Continuously improve the efficiency, accuracy, and effectiveness of the Sales Planning function.

What We're Looking For:

• 6–10 years of experience in Sales Planning, Demand Planning, Sales Operations, Business Planning or Commercial Analytics.
• Experience in FMCG / Consumer Goods / Retail / Distribution preferred.
• Strong hands-on experience in forecasting, S&OP, sales analytics and MIS.
• Advanced Excel skills; experience with Power BI / BI tools and ERP systems.
• Strong analytical, problem-solving and stakeholder management skills.
• Ability to convert data into clear business insights and recommendations.
• MBA/PGDM in Sales & Marketing, Operations, Business Analytics, Supply Chain or related fields preferred.

Ideal Candidate

A commercially strong and analytical professional who can independently manage sales planning, identify business risks, generate actionable insights and drive automation and process improvements.