Sales & Outreach Specialist (Healthcare Focus)

symhas

India

2-4 Years

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Posted 8 hours ago
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Job Description

HEALTHCARE SALES & OUTREACH SPECIALIST

Full-Time | 40 Hours per Week | Remote

Role Overview

We are seeking a driven, results-oriented Healthcare Sales & Outreach Specialist to join our growing team. In this role, you will be the primary engine of our new business development, responsible for building and nurturing a pipeline of qualified healthcare prospects through outbound sales, targeted email campaigns, and strategic LinkedIn engagement. You will own the full outreach lifecycle — from identifying leads to closing conversations — playing a critical part in expanding our footprint across the healthcare sector.

This is an ideal opportunity for a self-starter with a strong background in healthcare sales who thrives in a high-activity, metrics-driven environment and takes pride in crafting thoughtful, personalised outreach at scale.

Job Title

Healthcare Sales & Outreach Specialist

Employment Type

Full-Time (40 hours/week)

Department

Sales & Business Development

Reporting To

Head of Sales / VP of Business Development

Work Mode

Remote / Hybrid (as applicable)

Key Responsibilities

Outbound Sales & Cold Calling

Conduct high-volume outbound calls (50–80+ dials per day) targeting healthcare decision-makers including C-suite executives, practice managers, procurement officers, and clinical leads.
Develop and deliver compelling, tailored value propositions that align with the specific challenges and goals of each healthcare prospect.
Qualify leads through structured discovery conversations, assess organisational fit, and advance opportunities through the sales funnel.
Handle objections confidently and professionally, using consultative selling techniques to build trust and progress conversations.
Log all outreach activity, call outcomes, and follow-up actions accurately in the CRM system (e.g., Salesforce, HubSpot).
Consistently meet or exceed weekly and monthly KPIs including call targets, meetings booked, and pipeline value generated.

Email Marketing & Campaign Management

Design, write, and execute targeted outbound email campaigns aimed at key healthcare segments, ensuring messaging is compliant, personalised, and conversion-focused.
Develop multi-step drip sequences that nurture prospects through awareness, consideration, and decision stages.
A/B test subject lines, CTAs, send times, and messaging frameworks to continuously optimise open rates, click-through rates, and reply rates.
Manage email lists with rigorous segmentation — by speciality, geography, role type, and engagement level — to ensure relevance and deliverability.
Monitor campaign analytics and produce regular performance reports with actionable insights and recommendations.
Maintain compliance with applicable email regulations (CAN-SPAM, GDPR where relevant) and healthcare communication standards.

LinkedIn Engagement & Lead Generation

Build and maintain a strong LinkedIn presence to establish credibility within the healthcare industry.
Use LinkedIn Sales Navigator and other prospecting tools to identify, research, and connect with high-value healthcare prospects.
Execute personalised LinkedIn outreach campaigns (connection requests, InMails, follow-ups) aligned to buyer personas and organisational goals.
Engage meaningfully with relevant healthcare content — commenting, sharing insights, and creating thought leadership posts to drive inbound interest.
Track engagement metrics (acceptance rates, response rates, profile views, InMail performance) and refine strategy accordingly.

Pipeline & Full Outreach Lifecycle Management

Own the complete prospect journey from initial identification and first contact through to qualified meeting handoff or direct close.
Coordinate follow-up sequences across channels (phone, email, LinkedIn) in a structured and timely manner.
Collaborate with the marketing and sales leadership teams to ensure messaging consistency and campaign alignment.
Provide regular pipeline updates and forecasting inputs to the Head of Sales.
Continuously research healthcare market trends, competitor activity, and emerging opportunities to sharpen targeting.

Requirements

Essential

Minimum 2–4 years of proven B2B sales experience within the healthcare industry (e.g., MedTech, SaaS for healthcare, pharma, healthcare staffing, diagnostics, or health IT).
Demonstrated success with outbound cold calling, preferably in high-volume environments, with a track record of meeting or exceeding targets.
Hands-on experience creating and managing email outreach campaigns using platforms such as Outreach, Salesloft, Mailshake, Apollo, or similar.
Active experience leveraging LinkedIn for prospecting, including proficiency with LinkedIn Sales Navigator.
Exceptional written and verbal communication skills, with the ability to adapt tone and messaging for different healthcare audiences.
Strong persuasion, negotiation, and objection-handling skills grounded in consultative or solution-based selling.
Proven ability to independently manage the full outreach lifecycle without day-to-day supervision.
Proficiency with CRM platforms (Salesforce, HubSpot, or equivalent) and ability to maintain accurate, up-to-date records.
Strong organisational skills with the ability to manage multiple campaigns and prospect lists simultaneously.

Desirable

Knowledge of healthcare terminology, buying processes, procurement cycles, and regulatory considerations.
Experience selling to NHS Trusts, private healthcare groups, GP networks, hospital systems, or integrated care systems (ICS/ICB).
Familiarity with intent data platforms (Bombora, G2, etc.) and enrichment tools (ZoomInfo, Lusha, Apollo).
Exposure to healthcare compliance and data privacy standards relevant to outbound communications.
Experience working in a startup or scale-up sales environment with ambitious growth targets.

Sales Skills

SKILLS & CORE COMPETENCIES

Soft Skills