1. Retail Sales Execution
- Execute outlet coverage plans across the assigned territory.
- Drive retail expansion initiatives in identified markets.
- Ensure regular market visits as per the defined outlet universe and coverage norms.
- Communicate retailer targets and follow up for achievement.
- Conduct audits to ensure availability and visibility of retail assets (display units, header boards, etc.).
2. Field Team Supervision
- Supervise and monitor the performance of promoters, FOS, and team leaders.
- Drive monthly sales priorities and productivity targets.
- Conduct regular gate meetings and review sessions with field teams.
- Improve throughput from manned and unmanned outlets.
3. Sell-Through Management
- Monitor stock availability of key SKUs at retail outlets.
- Ensure the timely availability of new products and priority models.
- Escalate supply gaps and stock issues to relevant stakeholders.
4. Sell-Out Management
- Drive daily retail activations and monthly target achievement.
- Maximize outlet productivity and revenue contribution.
- Track daily performance vs targets and ensure corrective actions.
- Ensure scheme communication and outlet compliance.
- Drive the performance of new product launches during campaign periods.
5. Market Monitoring & Reporting
- Conduct retailer and field team performance reviews.
- Submit daily, weekly, and monthly sales reports.
- Highlight market challenges and underperformance to leadership.
6. Market Coordination
- Coordinate with distributors and market partners for smooth execution.
- Support the implementation of approved sales schemes and initiatives.
- Share market intelligence and competitor feedback.
- Support periodic data collection and business review activities.
