Sales Officer

1.      Sales & Target Achievement: Meet or exceed monthly, quarterly, and annual primary (company to distributor) and secondary (distributor to retailer) sales targets for the assigned territory.

2.      Distribution Network Management: Identify, appoint, and manage territory distributors. Ensure they maintain adequate inventory levels, settle claims on time, and achieve a healthy ROI.

3.      Market Coverage & Expansion: Design and implement daily Beat Plans (Permanent Journey Plans) to ensure maximum retail coverage. Onboard new retail outlets, kirana stores, and modern trade accounts.

4.      Merchandising & Brand Visibility: Ensure high product visibility at the point of sale. Execute visual merchandising strategies, including the placement of danglers, posters, and securing primary shelf space for hero products.

5.      Competitor Mapping: Actively track competitor pricing, trade schemes, packaging changes, and new product launches in the spice industry, providing regular insights to the ASM.