Job Description

Company Description Aanchal Group is a leading RWA branding and outdoor advertising agency in India, specializing in high-visibility advertising across residential welfare associations and apartment complexes. With over 30 years of experience and coverage across 100+ cities pan-India, the company delivers impactful on-ground solutions such as gate branding, hoardings, display boards, and wall branding. Aanchal Group connects brands directly with high-income residential audiences, enabling targeted impressions, strong brand recall, and trust at key society entry and exit points. Complementing its offline media, the company's digital marketing division offers services including SEO, social media management, Google Ads, performance marketing, creative design, website development, and lead generation. Trusted by national and regional brands, Aanchal Group is focused on result-driven, integrated offline and online marketing campaigns.
Role Description The Sales Marketing Manager is a full-time, on-site role based in New Delhi. This role is responsible for developing and executing sales and marketing strategies for RWA branding, outdoor advertising, and digital marketing services. Day-to-day tasks include identifying and qualifying new business opportunities, managing client relationships, preparing proposals and presentations, and coordinating campaign planning with internal teams. The manager will analyze market trends, track campaign performance, and provide regular reports and forecasts to leadership. The role also involves collaborating with creative, operations, and digital teams to ensure timely, high-quality delivery of campaigns that meet client objectives and revenue targets.
Qualifications

Strong skills in sales strategy, business development, and client relationship management.
Experience in marketing planning, campaign management, and brand positioning.
Knowledge of outdoor advertising, RWA branding, and hyper-local marketing approaches.
Familiarity with digital marketing concepts such as SEO, social media, PPC, and performance tracking.
Ability to analyze data, prepare sales forecasts, and report on campaign performance.
Excellent communication, negotiation, and presentation skills.
Proven ability to work cross-functionally with creative, operations, and digital teams.
Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent is an advantage.
Prior experience in advertising, media, or marketing agencies, preferably in outdoor or digital domains.
Comfort with on-site client meetings, field visits, and