Sales Marketing Executive

Role: Marketing & Sales Executive

The Marketing & Sales Executive is responsible for driving user growth, organizer conversions, and

event-related revenue by closing organizer packages, executing stalls, selling ads and fixtures.

Key Responsibilities

1. User & Tournament Growth

Drive at least 300 users per month through:

• 5 self-hosted tournaments
• 5 organizer-hosted tournaments on the platform at Tamil Nadu

Ensure a total of 10 active tournaments per month are listed and promoted on the platform.

2. Organizer Sales & Activation

Convince organizer's to purchase the 2000 verified package

Ensure at least 12 registrations for verified tournament using caller support and data

Ensure at least 5 registrations for basic listing tournament using caller support and data

Onboard 15 active organizer's in Tamil Nadu for one sport, ensuring regular tournament hosting

Coordinate with callers, negotiate terms, and close organizer's.

3. Revenue Generation

Close at least 1 advertisement deal per month worth 5,000

Sell fixtures software (800) to at least 2 organizer's per month, If organizer achieves 100

registrations through platform with base of 3percent charges, offer fixtures free (as per policy)

Convince umpires to use Xthlete fixtures and live scoring software.

4. On-Ground Marketing

Plan and execute minimum 2 stalls per month at tournaments

Coordinate stall setup, promotions, and lead collection

Announce about xthlete sponsorships and features in all tournaments hosted with xthlete

support. Distribute gifts to the winners at the same time.

5. Internal Coordination

Work closely with:

• Callers (leads, follow-ups, confirmations)
• CEO (Strategizing, budgeting and regular updates)
• Marketing team (event promotions)

Skills & Requirements:

Strong communication and negotiation skills

Comfortable with field work, calls, and follow-ups

Experience in sales, marketing, events, or sports ecosystem preferred

Basic understanding of Google Sheets and reporting

Tamil required, English preferred

Salary is Negotiable.