Sales & Marketing Executive - US Market

Location

India · Remote

Type

Full-time

Experience

2–5 years

Reports to

Director of Sales / Founder

Compensation

₹8,00,000 per annum + 1% commission on every order closed

About Yarnstick

Yarnstick is a direct apparel sourcing partner for growing US brands. Sourcing clothing overseas is usually slow and opaque — brands juggle multiple factories, agents, and middlemen, with little real visibility into cost, quality, or timelines, and no single person accountable when something goes wrong.

We replace that tangle with one dependable partner. Yarnstick manages the entire journey — supplier selection, sampling, costing, quality control, compliance, and delivery — so a brand can source better product at better terms without building a large in-house sourcing team. From the factory floor to the brand's door, someone here owns every step.

We're a small, ambitious team building a modern, technology-enabled sourcing business, and we're growing our presence with US brands and importers. The people who join now will directly shape how we sell, market, and scale — with real ownership and a direct line to the founder.

About the Role

This is a hybrid growth role for someone equally comfortable running digital marketing campaigns and closing business.

You'll own how Yarnstick shows up online to a US B2B audience — content, social, email, and search — and turn the interest that generates into real conversations and orders. You sit at the intersection of marketing and sales, turning attention into pipeline and pipeline into orders. You create the demand, and you help capture it.

Key Responsibilities

Digital Marketing & Demand Generation

•   Plan, build, and run digital marketing campaigns across LinkedIn, Instagram, email, and search, targeted at US apparel brands, DTC founders, and importers.

•   Own Yarnstick's social presence — create and schedule content (posts, short-form video, case studies, carousels) that builds credibility with a B2B buyer audience.

•   Drive SEO and content marketing: keyword research, on-page optimization, and blog and landing-page content that ranks for sourcing-related searches and pulls in inbound enquiries.

•   Run email marketing and nurture sequences — newsletters, campaigns, and follow-ups that move prospects toward a conversation.

•   Plan and manage paid campaigns (LinkedIn Ads, Google Ads, Meta) within budget, optimizing for cost per qualified lead.

•   Maintain and improve the website's marketing performance — landing pages, calls to action, and the enquiry funnel.

•   Track and report performance in Google Analytics and platform dashboards; run A/B tests and act on the data.

Sales & Order Conversion

•   Respond fast to inbound enquiries and marketing-generated leads, qualify them, and move them toward orders.

•   Run outreach to prospective US buyers and follow up consistently across channels.

•   Prepare and share proposals, quotes, and product information in coordination with the sourcing team.

•   Build and maintain relationships with prospects and clients, keeping every interaction current in the CRM.

•   Work with the Director of Sales and SDR to keep the pipeline moving and hand off larger opportunities appropriately.

•   Work consistently toward closing orders — this role carries a commission on every order you close.

Required Qualifications & Skills

•   2–5 years in a digital marketing, marketing, or sales-and-marketing role.

•   Proven B2B sales experience within the apparel industry — this is essential.

•   Hands-on knowledge of digital marketing channels: social media, SEO, email marketing, content, and paid ads.

•   Practical familiarity with tools such as Google Analytics, LinkedIn (organic and ads), Meta and Google Ads, an email platform (e.g., Mailchimp or HubSpot), and a CRM.

•   Genuine sales ability — comfortable reaching out, following up, handling objections, and pushing toward a close.

•   Excellent written and spoken English, with clear communication for an international audience.

•   Analytical and organized, able to run multiple campaigns and prioritize.

•   Bachelor's degree in marketing, business, communications, or a related field.

Preferred / Bonus

•   Experience in an apparel export house with a proven record of US sales — strongly preferred.

•   Experience marketing or selling to US or international B2B audiences.

•   Basic design skills (Canva or Adobe) and comfort creating short-form video.

•   Familiarity with marketing automation, CMS/website tools, and basic HTML.

What We Offer

•   A hybrid role with real ownership across both marketing and sales — rare this early in a career.

•   Direct access to the founder and a front-row seat to how a modern sourcing business is built.

•   ₹8,00,000 per annum plus 1% commission on every order you close.

•   Remote work, and the chance to help build an international brand from India.

Compensation

•   ₹8,00,000 per annum.

•   Plus 1% commission on every order closed.

How to Apply

•   Submit the form on our careers page with your CV.

•   Include a short note on a marketing campaign you've run and its results, and — if you have one — a link to your portfolio, the social handles you've managed, or content you've created.

Yarnstick is an equal-opportunity employer. We hire on merit, character, and fit, and welcome applicants from all backgrounds.