Job Description – Regional Sales Manager (South)
Position: Sales Manager – Solar Modules & Inverters
Department: Sales
Location: Hyderabad / Bengaluru (Covering Telangana, Andhra Pradesh & Karnataka)
Industry: Renewable Energy / Solar PV Modules / Solar Inverters
Reporting To: National Sales Head
Job Summary
We are looking for a dynamic and result-oriented Regional Sales Manager to drive business growth for Solar PV Modules and Solar Inverters across South India, primarily Hyderabad, Telangana, Andhra Pradesh, and Karnataka. The ideal candidate should have a strong network with EPC contractors, solar developers, distributors, system integrators, channel partners, and commercial & industrial (C&I) customers.
The candidate will be responsible for achieving sales targets, expanding the dealer network, generating new business opportunities, managing key accounts, and ensuring timely order execution and collections.
Key Responsibilities
Business Development
- Develop new business opportunities for Solar PV Modules, Grid-Tied Inverters, Hybrid Inverters, and Energy Storage Solutions.
- Generate business from EPC companies, Solar Developers, Government Projects, Rooftop Installers, Commercial & Industrial customers.
- Build relationships with electrical consultants, contractors, project developers, and corporate customers.
- Identify upcoming solar projects and participate during the bidding stage.
Channel Sales
- Appoint and develop distributors, dealers, channel partners, and system integrators.
- Drive secondary sales through the dealer network.
- Conduct regular dealer visits and review business performance.
- Expand market penetration in Telangana, Andhra Pradesh, and Karnataka.
Key Account Management
- Manage strategic customers and ensure long-term business relationships.
- Negotiate commercial terms, pricing, payment conditions, and annual contracts.
- Handle customer escalations and ensure high customer satisfaction.
Sales Planning
- Achieve monthly, quarterly, and annual sales targets.
- Prepare territory-wise sales plans and forecasting.
- Monitor sales pipeline.
- Submit Daily/weekly MIS and sales reports.
Market Intelligence
- Track competitor pricing, new product launches, and market trends.
- Identify government tenders and utility-scale opportunities.
- Gather customer feedback for new product development.
Coordination
- Coordinate with Procurement, Supply Chain, Logistics, Finance, and Technical Support teams for smooth order execution.
- Ensure timely dispatch, installation support, and payment collection.
Marketing Support
- Conduct product presentations and technical seminars.
- Participate in exhibitions, dealer meets, and renewable energy events.
- Promote new product launches and branding activities.
Key Performance Indicators (KPIs)
- Achievement of monthly and annual sales targets.
- Revenue and MW sales growth.
- New customer acquisition.
- Dealer/distributor network expansion.
- Order conversion ratio.
- Collection efficiency.
- Customer retention and satisfaction.
- Accuracy of sales forecasting.
Preferred Customer Segments
- Solar EPC Companies
- Project Developers
- Rooftop Integrators
- Industrial & Commercial Customers
- Government Contractors
- Electrical Consultants
- Distributors & Dealers
- System Integrators
- OEM Partners
Required Skills
- Strong negotiation and closing skills.
- Excellent communication and presentation skills.
- Technical understanding of Solar PV Modules, Inverters, BOS components, and energy storage.
- Channel partner development.
- Territory management.
- CRM and MS Excel proficiency.
- Commercial and contract negotiation.
- Market analysis and forecasting.
Desired Candidate Profile
Education
- Bachelor's Degree in Engineering (Electrical, Electronics, Mechanical, or Renewable Energy).
- MBA in Marketing or Sales is an added advantage.
Experience
- 5–10 years of sales experience in the Renewable Energy, Solar, Electrical, or Power industry.
- Proven experience in selling Solar PV Modules, String Inverters, Hybrid Inverters, or related products.
- Strong network with EPC companies, solar developers, distributors, and channel partners in South India.
Technical Knowledge
- Solar PV Modules (Mono PERC, TOPCon, HJT, Bifacial)
- String & Hybrid Inverters
- Net Metering and Grid-Connected Solar Systems
- Battery Energy Storage Systems (BESS) – preferred
- Solar BOS components
- Basic understanding of MNRE policies, ALMM requirements, and state solar regulations.
Skills
- Strong negotiation and closing skills.
- Excellent communication and presentation abilities.
- Relationship-building and customer management.
- Territory planning and business development.
- CRM, MS Excel, and PowerPoint proficiency.
- Analytical and problem-solving skills.
- Self-motivated with a results-oriented approach.
Territory Coverage
- Hyderabad
- Telangana
- Bengaluru
- Karnataka
- Andhra Pradesh (Visakhapatnam, Vijayawada, Tirupati and surrounding regions)
Travel Requirement
- Willingness to travel extensively (60–70%) across the assigned territory for customer meetings, dealer visits, project site visits, and business development activities.
Compensation & Benefits
- Competitive Fixed Salary
- Performance-Based Incentives
- Travel & Mobile Reimbursement
- Health Insurance
- Annual Performance Bonus
- Career Growth Opportunities within the Renewable Energy Business
