Sales Manager - Trade

JOB PURPOSE

Implementing sales & collection strategies by driving the business in the assigned geographical area. Appointment of channel partners & achieve

distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

1. Sales planning & execution of sales strategies for the assigned geography.
2. Motivate and train the DSOs for getting desired productivity.
3. Drive the sales from Key retailers through regular visits and relations building.
4. Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
5. Ensuring placement of new products as per commercialization strategy. Sustain growth through new store growth.
6. Monitoring of sales, collection & stocks on regular basis as budgeted.
7. Ensure monthly account reconciliation & settlement of distributors/ dealers.
8. Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant

departments.

1. Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.

EDUCATIONAL QUALIFICATIONS

Graduation (any)

WORK EXPERIENCE

• 3-5 years of experience in B2C sales - preferably from FMCD /FMCG/ consumer durables industry and geographical exposure of the region.
• Must have experience in sales & marketing experience.