Sales Manager

Company Description

Sunlight Sports Pte. Ltd. is a large-scale distribution company specializing in product design, sourcing, logistics, marketing, and distribution. Headquartered in Singapore, the company operates across Asia-Pacific, with offices in China, Malaysia, Indonesia, India, Hong Kong, Philippines, and Thailand, employing over 250 professionals globally. As the sole distributor for Li-Ning and Li-Ning Badminton across several countries, Sunlight Sports has positioned itself as a leader in the badminton industry. Over the last decade, the company has achieved significant growth for the Li-Ning brand, developing market-specific products through strategic collaboration with Li-Ning.

Role Description

Sunlight Sports Global is a leading distributor of premium international sports brands. We are looking for a data-driven Sales Performance Manager to oversee our field sales force. Your mission is to bridge the gap between high-level sales strategy and ground-level execution. You will not just track if targets are met, but analyze how they are met; ensuring our sales executives are optimizing their territories, maintaining dealer relationships, and expanding our market footprint.

Key Responsibilities:

• Sales Force Monitoring: Track daily field activities, beat plans, and visit-to-order conversion rates using SFA (Sales Force Automation) tools.
• Performance Analytics: Conduct deep-dive analysis into sales data to identify top-performing SKUs and underperforming territories.
• Pipeline & Inventory Management: Coordinate between sales forecasts and warehouse stock levels to ensure high-demand equipment is always available for dispatch.
• Dealer Network Auditing: Monitor the health of the distribution channel, ensuring executives are acquiring new retail accounts while maintaining high retention with existing ones.
• Training & Mentorship: Identify skill gaps in the sales team and conduct regular pitch clinics and product knowledge sessions to improve field effectiveness.
• Reporting: Present weekly performance dashboards to leadership, highlighting market trends, competitor activity, and revenue forecasts.
• Collection Oversight: Monitor outstanding payments and ensure the sales team is meeting collection targets to maintain healthy cash flow.

Candidate Requirements:

• Experience: 4+ years in Sales Operations, Trade Marketing, or Sales Management. Experience in Sporting Goods, FMCG, or Consumer Durables distribution is ideal.
• Analytical Rigor: Advanced proficiency in MS Excel (Data modeling, Pivot tables) and experience with CRM/SFA software.
• Strategic Thinking: Ability to look beyond monthly numbers to understand long-term market penetration.
• Communication: Strong command over English and regional languages to effectively manage a diverse field team.
• Education: Bachelor's degree in Business, Sports Management, or a related field (MBA is a plus).

Working Conditions:

Full-time, on-site at Sunlight Sports Global Pvt. Ltd. (Shamshabad, Hyderabad)

Standard office hours (MonSat), with flexibility during major festivals and events.