Job Description

About Mitti Money

Mitti Money is a prop-tech-led fractional real estate co-investment platform enabling investors to co-own institutional-grade Delhi NCR properties without buying an entire asset. Built on the vision Premium land. Every hand, the platform lets investors co-invest from as little as ₹10 lakh, earning through quarterly rental distributions and potential capital appreciation, all backed by property-level SPV structures, registered ownership documentation, and third-party due diligence.

At a glance: ₹200+ Cr assets under management, 400+ co-owners onboarded, and a platform built around access, income, appreciation, and transparency for first-time investors, working professionals, seasoned investors, and HNIs/family offices alike.

As Mitti Money scales its marketing and brand-building efforts over the next 6 months, we're building out the sales engine to match — converting the leads this push generates into onboarded, invested co-owners, and driving revenue growth across the platform.

Role Overview

We're looking for a Sales Manager who will own the last mile of the investor journey — converting leads generated through digital campaigns, influencer content, events, and referrals into paying investors. You'll run the full sales cycle from first conversation to KYC/documentation to funds transfer, while building the relationships and follow-up discipline needed to grow ticket sizes and repeat investment over time.

Key Responsibilities

Lead Conversion & Pipeline Management

• Own inbound leads generated through social media, influencer campaigns, webinars, events, and the website — respond promptly and manage them through a structured sales pipeline.

• Conduct investor consultations (call/video/in-person) to understand investment goals, risk appetite, and ticket size, and match them to the right opportunity.

• Guide prospects through property details, structure (SPV/ownership), expected returns, and risk factors clearly and transparently.

• Maintain and update lead status, follow-ups, and conversion data in the CRM; ensure no lead goes cold without a documented reason.

Customer Acquisition & Revenue Growth

• Own monthly and quarterly investor acquisition and AUM growth targets — number of new co-owners onboarded and capital deployed.

• Drive average ticket size upward through informed conversations, cross-selling across multiple curated opportunities, and repeat investment from existing co-owners.

• Coordinate KYC, documentation, and fund transfer processes with investors, ensuring a smooth and compliant onboarding experience.

• Build a referral pipeline — encourage satisfied investors to refer working professionals, HNIs, and family offices in their network.

Events, Webinars & On-Ground Engagement

• Represent Mitti Money at investor meetups, webinars, corporate hub activations, and press/PR events, converting on-ground interest into qualified leads.

• Work closely with the marketing team to close the loop — sharing lead quality feedback to sharpen targeting for future campaigns.

• Support community engagement (Discord/Telegram, AMAs) by fielding investor questions and nudging engaged members toward investment.

Reporting & Collaboration

• Track and report on lead-to-conversion rates, revenue generated, average ticket size, and investor retention/repeat-investment rates.

• Share regular pipeline and forecast updates with founders/leadership.

• Provide structured feedback to marketing on which channels/campaigns are producing the highest-quality, most convertible leads.

What You'll Bring

• 2–6 years of experience in sales, preferably in real estate, wealth management, fintech, or investment products.

• Track record of owning and hitting revenue/acquisition targets, not just lead generation — comfortable with the full close.

• Strong consultative selling skills — able to explain investment structures, risk, and returns clearly to non-expert investors.

• Comfort with CRM tools and disciplined pipeline hygiene.

• Willingness to travel locally for events, meetups, and in-person investor meetings across Delhi NCR.

• Bonus: existing network among HNIs, family offices, or working professionals in Tier-1 cities; familiarity with SPV/fractional ownership structures.

Success Metrics You'll Own

• Number of leads converted to onboarded investors (conversion rate).

• Revenue generated / capital deployed (AUM growth) per month and quarter.

• Average investment ticket size.

• Referral-driven new investor acquisition.

• Investor retention and repeat-investment rate