Role Summary
As part of sales and marketing team, involved in implementing sales strategies, creating value propositions and in various operational activities required to achieve sales goals and achieve a minimum yearly target.
Identifying marketing opportunities and developing sales leads.
Pitching technical sales proposals to potential clients
Exceptional ability in negotiating sales deals, contracts, and service agreements.
Developing a sales strategy and achieving sales targets.
Tracking sales targets and documenting sales performance metrics.
Ensuring competitiveness by analysing and researching industry trends.
Responsibilities
CRM/Lead Generation
- Identifies opportunities, produces leads and schedule meetings with the emphasis on high quality leads
- Develops & delivers creative pitches and propositions aimed at specific customers
- Proactively follows up leads generated and takes initiative to identify and follow up opportunities with companies who are not already on the database
- Works closely with the marketing team in client research to achieve sales objectives
- Maintains status and evaluation reports and provides input to reviews and future recommendations for marketing
- Liaises effectively with all departments to ensure customer requirements are met
- Contributes to the team performance by sharing and implementing best practices
Business Development
- Identify and pursue new business opportunities in the US healthcare market, including healthcare providers, payers, and health tech companies.
- Develop strategies to target potential clients and key decision-makers, leveraging industry contacts, referrals, and market research.
- Meet or exceed sales targets, quotas, and KPIs established by the company.
- Prepare regular sales reports and forecasts, providing insights into pipeline progress, potential challenges, and strategic adjustments.
Email Marketing
- Understands the business objectives of marketing activities and undertakes on the most appropriate email marketing activity in a planned manner
- Works with other teams to devise creative and innovative email marketing campaigns in line with the overall digital marketing campaign
- Uses database segmentation and targeting as effectively as possible
- Tracks the success of email marketing activity through analytics and benchmarking and provides detailed reports to managers
Research
- Research and keep the current list of prospects and customers updated
- Research on various events, conferences to help planning and participation decisions
- Research on new leads and organization profiles, in preparation for sales calls
- Monitor competitive offerings and market shifts to adapt sales strategies and maintain a competitive edge.
Critical Success Factors for the role
- Demonstrates ability to design and develop campaigns using insights to create inspirational and informative e mail campaigns making a valuable contribution to the achievement of the marketing team objectives
- Ensures that email marketing targets are understood and works with the Marketing team to develop and deliver the email strategy to deliver against targets
- Ability to generate leads and build a good sales pipeline
- Ability to patiently follow up on leads
- Running innovative campaigns to attract prospects
Entry Requirements
Qualification- MBA, with Sales or Marketing
Span of Experience-10+ years
Success factors at HealthAsyst
- Research capability
- Knowledge of Healthcare domain
- Knowledge of Salesforce
- Understanding of organization's sales process
- Team Work
- Attention to detail
- Process orientation
- Influencing skills
