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Aditya Birla Group

Sales Manager - Direct Marketing - Balasore

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Job Description

Job Description

Job Purpose

To drive revenue growth by recruiting, developing, and managing a team of insurance advisors while ensuring achievement of business targets and customer satisfaction.

Key Responsibilities

Business Development

  • Achieve assigned sales and revenue targets.
  • Develop and execute local sales strategies.
  • Identify new business opportunities and market segments.
  • Drive customer acquisition and policy sales.

Advisor Recruitment & Development

  • Recruit insurance advisors/agents.
  • Train and mentor advisors on products and sales techniques.
  • Support advisors in lead generation and customer meetings.
  • Improve advisor productivity and retention.

Sales Management

  • Monitor daily, weekly, and monthly sales performance.
  • Conduct sales reviews and field coaching.
  • Ensure achievement of branch and individual targets.

Customer Service

  • Maintain strong customer relationships.
    • Resolve escalated customer concerns.
    • Ensure high service standards and customer retention.
  • Compliance & Quality

    • Ensure adherence to IRDAI guidelines and company policies.
    • Monitor business quality, persistency, and documentation standards.
  • Qualifications

    • Graduate (MBA preferred).
    • 2-7 years of sales experience in life insurance, banking, NBFC, or financial services.
    • Experience in field sales and team management.
  • Skills Required


    • Leadership and people management
    • Sales planning and execution
    • Communication and influencing skills
    • Market knowledge
    • Customer relationship management
    • Analytical and reporting skills
  • Key Performance Indicators (KPIs)

    • Annualized Premium Equivalent (APE) achievement
    • Advisor recruitment and activation
    • Revenue and profitability
    • Persistency ratio
    • Team productivity
    • Customer satisfaction scores

More Info

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Job ID: 149132179