A Sales Manager for CASA (Current Account, Savings Account) isresponsible for achieving deposit growth and sales targets by leading a team to acquire new customers, deepen existing relationships, and cross-sell other banking products like insurance and mutual funds. Key duties include managing a sales team, ensuring regulatory compliance, handling customer service, and overseeing branch operations to drive profitability.
Key Responsibilities
- Sales and revenue generation:
- Achieve monthly/quarterly sales targets for CASA products.
- Acquire new customers for accounts and deposits.
- Deepen relationships with existing customers to increase the deposit base and revenue.
- Cross-sell other financial products, such as insurance and mutual funds.
- Generate fee income through effective product penetration.
- Team management:
- Manage, coach, and mentor a team of sales executives (Business Development Executives).
- Create and implement plans for sourcing, activation, and performance improvement.
- Monitor team performance and morale.
- Customer service and relationship management:
- Ensure a high standard of customer service delivery.
- Handle customer queries and resolve issues.
- Maintain strong relationships with existing customers.
- Operational and administrative duties:
- Ensure all sales and operations activities comply with KYC and other regulations.
- Oversee branch administration and ensure adherence to compliance norms.
- Maintain accurate records of customer engagement activities.
- Track and manage the branch's profit and loss (PL) performance.
- Market and product knowledge:
- Map the local market and identify potential customers.
- Stay updated on product knowledge and market trends.
Qualifications and Skills
- Education:A bachelor's degree in Finance, Business Administration, or a related field is often required.
- Experience:Proven sales experience in the banking or financial services sector is necessary, with a specific focus on CASA acquisition.
- Team Handling:Previous experience in leading a team is essential.
- Skills:
- Strong sales and negotiation skills.
- Excellent communication and interpersonal skills.
- Customer-focused with strong problem-solving abilities.
- Ability to work under pressure and meet deadlines.
- Proficiency with CRM systems is often expected.
