Job Description – Sales Manager (Leisure, Ad-hoc & Incentive)
Location: Kuala Lumpur, Malaysia
About the role
The Sales Manager (Leisure, Ad-hoc & Incentive) is responsible for developing and managing Leisure, Ad-hoc Group and Incentive travel business for Miki Travel Kuala Lumpur. The role focuses on generating profitable business opportunities, building long-term relationships with travel agencies, wholesalers, corporate clients and business partners, preparing competitive quotations and travel proposals, and promoting Miki Travel's products and services across Europe and other Miki destinations.
The position manages the complete sales cycle from enquiry to business confirmation, ensuring competitive pricing, timely customer response, effective coordination with internal departments, and a smooth handover to Operations while maintaining high standards of customer satisfaction, operational excellence and profitability.
1. Business Development
- Develop new Leisure, Ad-hoc Group and Incentive business opportunities from Malaysia and assigned markets.
- Build and maintain relationships with travel agencies, wholesalers, corporate clients, incentive houses and business partners.
- Conduct customer visits, presentations and business development activities.
- Participate in travel fairs, workshops, networking events and destination promotions.
- Identify new business opportunities and market segments.
2. Sales & Revenue Growth
- Achieve sales revenue, gross profit and business targets.
- Drive sales growth across Leisure FIT, Series Groups, Ad-hoc Groups and Incentive segments.
- Develop repeat business through effective account management.
- Maximise conversion of enquiries into confirmed business.
- Negotiate commercially competitive solutions while maintaining profitability.
3. Proposal & Quotation Management
- Prepare professional, accurate and commercially competitive quotations and travel proposals.
- Recommend suitable destinations, hotels, transportation, sightseeing and travel experiences.
- Coordinate with Product, Contracting, Operations and suppliers to ensure competitive quotations.
4. Client Relationship Management
- Act as the primary contact for assigned customers.
- Provide destination consultation and maintain long-term customer relationships.
- Deliver timely follow-up and after-sales support.
5. Cross-functional Collaboration
- Coordinate with Product, Contracting, Operations and Finance.
- Ensure smooth handover after booking confirmation.
6. Commercial Awareness
- Monitor market trends, customer requirements and competitor activities.
- Provide market intelligence and commercial recommendations.
7. Sales Administration
- Maintain CRM records, sales pipeline and forecasts.
- Prepare weekly, monthly and quarterly reports.
- Ensure compliance with company policies.
Requirements:
- Diploma or Bachelor's Degree in Tourism, Hospitality, Business, Marketing or related discipline.
- Minimum 5 years experience in B2B sales management
- Fluent in spoken and written English; Mandarin and/or Bahasa Malaysia is an advantage.
- Skills in Business Development, Sales Negotiation, Account Management, Proposal & Quotation Development, Customer Relationship Management and Commercial Planning.
- Knowledge in Leisure Product Knowledge and Destination Knowledge is an advantage.
- Experience in Microsoft Office, CRM Systems, Presentation Skills, Business Reporting.
- Commercial mindset, strong communication, customer-oriented, problem-solving, planning and organisational skills, ability to work independently and in a team.
