About The Job
Job Description
We are seeking a talented and motivated
Lead Generation Specialist / Presales Consultant to join our growing team. This role is pivotal in identifying potential clients, nurturing leads, and supporting the sales team in closing deals. If you have a knack for connecting with decision-makers, understanding business needs, and presenting tailored solutions, we want to hear from you!
Roles & Responsibilities
- Lead Generation:
- Research, identify, and qualify prospective clients across targeted industries.
- Develop and maintain a database of potential leads using CRM tools.
- Generate leads through email campaigns, LinkedIn outreach, cold calling, and other channels.
- Presales Support:
- Understand client requirements and translate them into actionable solutions.
- Prepare compelling proposals, presentations, and case studies to showcase Mavenbird's expertise.
- Collaborate with the sales and technical teams to align solutions with client needs.
- Client Engagement:
- Act as the first point of contact for potential clients and establish strong relationships.
- Schedule and conduct discovery calls to understand client goals and challenges.
- Market Analysis:
- Stay updated on industry trends, competitors, and market demands to identify opportunities.
- Provide insights and recommendations to the sales team for refining strategies.
- Metrics & Reporting:
- Track and report lead generation activities, conversion rates, and campaign performance.
- Optimize strategies based on data-driven insights.
Required Skills & Experience
- Bachelor's degree in Business, Marketing, or related field (preferred).
- Proven experience in lead generation, presales, or a similar role, preferably in the IT or e-commerce industry.
- Strong understanding of sales cycles and customer relationship management.
- Proficiency in CRM software and lead generation tools (e.g., HubSpot, Salesforce, LinkedIn Sales Navigator).
- Excellent verbal and written communication skills.
- Ability to create engaging proposals and presentations.
- Analytical mindset with the ability to gather and interpret data.
- Highly organized with strong time management skills.
- Self-motivated and target-driven with a proactive approach.
