Sales Executive

Company Description

WhatsEase is an AI-powered Communication Platform as a Service (CPaaS) that helps Indian businesses manage sales, lead qualification, and customer communication directly through WhatsApp. Built natively on the world's most popular messaging app, it enables companies to connect with customers without additional apps or complex onboarding.

WhatsEase is purpose-built for high-stakes, high-intent lead flows: franchise enquiry-to-close funnels (pincode-wise availability, document capture, enquiry fee collection), NBFC and lending workflows (WhatsApp-native KYC, document verification, eligibility routing), automobile dealership service and renewal automation, and B2B lead qualification from IndiaMART and Meta/Google ad campaigns — auto-qualifying serious buyers and routing them to the right team. Alongside WhatsEase, our sister product KrossPost.ai brings the same automation to Instagram and Facebook, trusted by real estate brokerages, D2C brands, and creators across India, with Kavach, a real-time account-safety layer no competitor offers.

Bootstrapped, with 150+ live businesses running real, recurring revenue through our products today.

Role Description

This is a full-time, on-site Sales Executive role based in Vadodara, focused on selling into our core verticals: franchises, NBFCs, automobile dealerships, real estate, and B2B/IndiaMART sellers. You won't be starting from a cold list — we maintain a live lead CRM with thousands of qualified leads across these verticals, sourced from our own inbound channels, ad campaigns, and partner networks. Your job is to work this pipeline: qualify, demo, and close, not generate leads from scratch.

You'll run product demos tailored to each vertical's specific pain points (document-heavy lending flows, franchise enquiry funnels, dealership renewal cycles), and manage the full sales cycle from first conversation to close. Compensation is structured to reward outcomes directly: a percentage-based commission on new client acquisition, plus an ongoing commission on renewals you actively manage — meaning your earning potential grows with every account you bring in and keep active, not just what you close once. You'll work closely with our product and customer success functions to ensure smooth onboarding, gather market and competitor feedback, and help refine how we position WhatsEase and KrossPost across each vertical.

Qualifications

Strong skills in lead qualification and pipeline management — ideally with experience selling into BFSI/lending, franchise, real estate, or B2B/manufacturing buyers specifically, given our vertical focus
Comfort running consultative, demo-led sales conversations with business owners who may not be technical — translating automation into a concrete outcome (fewer missed leads, faster loan processing, higher franchise conversion) they immediately understand
Excellent communication skills, including comfort handling document- and compliance-sensitive conversations (particularly relevant for NBFC/lending prospects)
Comfort with technology and digital tools, ideally including CRM systems and WhatsApp/Instagram-based business tools
Self-motivated and genuinely comfortable with a commission-linked compensation structure — this role rewards initiative and follow-through directly, including on renewal/retention work, not just new logos
Prior experience in B2B sales, SaaS, or selling to SMBs in India strongly preferred; experience specifically in franchise development, NBFC/DSA channels, or real estate sales is a strong plus
Bachelor's degree in Business, Marketing, or a related field is beneficial; relevant experience may be considered in place of formal education
Fluency in English, Hindi, and Gujarati, with the ability to communicate clearly in spoken and written form across all three