Sales Executive

Company Description The Belgian Waffle Xpress (TBWXpress) is a fast-growing dessert brand that began as a single cloud kitchen in Chandigarh in 2020 and now operates 15+ outlets across India. Known for its fresh, warm Belgian waffles and diversified menu, the brand offers sweet, savory, vegan, and gluten-free options, along with thick shakes and seasonal desserts. TBWXpress has earned multiple awards, including Zomato Restaurant Awards 2024 (Best in Desserts), Swiggy GreenDot Awards 2024 (Best in Cakes), and Restaurant Guru recommendations. The company runs a lean, tech-enabled franchise model focused on operational efficiency, centralized POS, inventory support, and strong delivery ratings. With a focus on Tier 2 and Tier 3 cities, TBWXpress partners with entrepreneurs seeking a low-investment QSR/dessert franchise and is committed to delivering joy in every bite.

Role Description This is an on-site internship role for a Sales Executive based in Panchkula. The Sales Executive intern will support daily sales operations, including engaging with walk-in customers, explaining menu items, and promoting offers to increase store revenue. The role involves managing order flow from delivery aggregators, coordinating with the store team to ensure timely preparation and dispatch, and maintaining high standards of customer service. The intern will assist in basic reporting, such as tracking daily sales, customer feedback, and repeat orders, and will help execute local marketing activities, including sampling, flyers, and nearby outreach. The role also includes learning franchise and brand guidelines, maintaining a clean and welcoming store environment, and collaborating closely with supervisors to achieve sales targets.

Qualifications

• Customer-facing skills, including clear communication, active listening, and a friendly, service-oriented approach.
• Sales and marketing aptitude, with interest in upselling, cross-selling, and supporting local promotional activities.
• Basic operational skills, such as handling POS/billing, coordinating with kitchen staff, and managing order workflows.
• Organizational and reporting abilities, including maintaining simple sales records and capturing customer feedback.
• Strong work ethic, reliability, and willingness to learn in a fast-paced QSR/dessert environment.
• Comfort working on-site in Panchkula with flexible hours, including weekends and peak times as needed.
• Prior experience or academic background in sales, hospitality, retail, or foodservice is an advantage but not mandatory.
• Proficiency in English and local/regional language(s) preferred to interact effectively with diverse customers.