Industry & Sector: Consumer Packaged Goods (CPG) Food & Beverage sector focused on branded basmati rice processing, packaging and distribution across retail, modern trade and institutional channels. This is an on-site, field-facing sales role covering assigned territories in India.
Primary Title: Territory Sales Executive
About The Opportunity
Join a fast-moving CPG sales team that drives distribution, visibility and revenue for premium basmati rice products across general trade, modern trade and distributor networks. You will execute route-to-market plans, grow accounts and deliver consistent sales performance at territory level.
Role & Responsibilities
- Execute daily route plans to acquire and retain retail & distributor accounts; achieve monthly sales and distribution targets for the assigned territory.
- Manage relationships with distributors, wholesalers, and retail store owners; negotiate pricing, schemes and stock replenishment to maximise shelf share.
- Drive trade activation and in-store merchandising planograms, promotions, and demos to improve visibility and velocity of basmati rice SKUs.
- Monitor competitor activity, market demand and on-ground inventory; provide actionable market feedback to Sales Manager for pricing and assortment decisions.
- Use CRM to log calls, orders, collections and route analytics; prepare accurate sales forecasts and weekly territory reports.
- Coordinate with logistics and warehouse teams to ensure timely deliveries and manage short-dated stock or returns when necessary.
Skills & Qualifications
Must-Have
- Proven field sales experience in FMCG or food products within India
- Strong knowledge of retail distribution and modern trade execution
- Ability to manage and grow distributor & retailer relationships
- Proficient with CRM systems and MS Excel for reporting and forecasting
Preferred
- Experience selling packaged staples (rice, grains or FMCG grocery)
- Familiarity with trade marketing and in-store merchandising best practices
Additional Qualifications
- Valid driving licence and willingness to travel daily within assigned territory
- Comfortable with extended field hours and working across varied retail environments
Benefits & Culture Highlights
- Performance-linked incentives and territory growth bonuses
- On-field training, clear career progression into senior sales roles
- Supportive operations team, travel allowance and mobile reimbursement
Location: India |
Workplace: On-site (field)
We are looking for driven, target-oriented sales professionals who thrive in field environments, enjoy building relationships, and can convert retail presence into measurable revenue growth.
Skills: sales,crm,retail distribution
