Sales Executive- Horeca Segment

Company Description Becarre Speciality Ingredients Pvt. Ltd. (BSI) is a leading natural ingredient solution provider, manufacturer, and exporter recognized by the Spices Board of India, serving both B2B and B2C markets. Headquartered in Kerala, India, BSI was founded by a group of young entrepreneurs with over 75 years of combined experience in the natural ingredients industry. The organization is strongly technology-driven and focused on delivering natural, sustainable ingredient solutions. BSI serves diverse sectors including Food and Beverage, Nutraceuticals, Animal Nutrition, Personal Care, and Aromatherapy. Team members join a growing global organization committed to innovation, quality, and long-term partnerships.
Role Description The Sales Executive – Horeca Segment is a full-time, on-site role based in Thrissur, responsible for driving sales growth in hotels, restaurants, and catering accounts. Daily activities include identifying and onboarding new Horeca customers, maintaining strong relationships with existing clients, and promoting BSI's portfolio of natural ingredient solutions. The role involves conducting product presentations and tastings, negotiating pricing and contracts, and ensuring timely order processing and delivery coordination with internal teams. The Sales Executive will monitor market trends, competitor activity, and customer feedback to support sales strategies and product positioning. The role also includes preparing sales reports, meeting assigned targets, and collaborating closely with marketing, supply chain, and technical teams to deliver high-quality customer service.
Qualifications

• Strong sales and business development skills in the Horeca or food service segment, including lead generation, client acquisition, and account management.
• Experience in food ingredients, natural products, or related FMCG sectors, with the ability to understand product features, applications, and value propositions.
• Excellent communication, negotiation, and presentation skills, with the ability to build long-term, trust-based relationships with diverse stakeholders.
• Solid market research and analytical abilities to track trends, identify opportunities, and prepare sales forecasts and reports.
• Proficiency in basic computer tools and CRM or sales tracking systems, with strong organizational and time-management skills.
• Ability to work on-site, travel within the region as required, and perform field visits to customer locations on a regular basis.
• Bachelor's degree in Business, Marketing, Food Technology, or a related field; relevant sales experience in Horeca or food ingredients is preferred.
• Self-motivated, target-driven, and comfortable working