Sales Executive- HORECA

JOB DESCRIPTION

• dentify and approach new HORECA customers.
• Visit hotels, restaurants, cafés, caterers and food-service outlets.
• Generate leads and convert them into regular customers.
• Promote and sell food products, ingredients, seasonings, sauces, frozen foods, etc.
• Maintain relationships with existing customers.
• Understand customer requirements and recommend suitable products.
• Prepare quotations, negotiate pricing and close orders.
• Achieve monthly sales and collection targets.
• Coordinate with production, dispatch and accounts teams.
• Follow up on payments and outstanding amounts.
• Monitor competitor products, pricing and market activities.
• Maintain daily visit reports and sales records.

• Experience: 1–3 years in HORECA/FMCG/Food Ingredients/Food Service sales.
• Good communication and negotiation skills.
• Willingness to travel for customer visits.
• Knowledge of the local hotel/restaurant market is an advantage.