Sales Executive

Company Description Even Arena Tea and Coffee, in partnership with Wellington Tea (established in 2012) and founded in 2020, focuses on exporting Specialty Coffee Beans and Orthodox Leaf Teas with SCA 80+ ratings from rural growers across India. With offices in Coimbatore, India and Sunderland, UK, the organization emphasizes great taste, convenience, and choice while consistently striving to exceed customer expectations. The company operates Direct Trade and e-commerce platforms, working with partners who meet high-quality and sustainability standards, including Fair Trade, Rainforest Alliance, IMO, ISO, and UTZ certifications.

linkedin.com/in/even-arena-tea-and-coffee-8a2737268

www.specialitycoffeebeans.com

www.wellingtonteas.com

Role Description The Sales Executive role is a full-time, on-site position based in Coimbatore, India. This role involves identifying and qualifying potential customers, managing lead pipelines, and building strong relationships with buyers for specialty coffee and tea products. The Sales Executive will conduct product presentations, negotiate pricing and contract terms, and close sales in line with company targets and Direct Trade platform objectives. Daily responsibilities include coordinating with operations and logistics teams, maintaining accurate sales records, and preparing regular sales reports and forecasts. The role also requires market research, participation in promotional activities, and continuous engagement with existing clients to strengthen long-term partnerships and customer satisfaction.

Qualifications

• Strong skills in B2B sales, customer relationship management, and account development in FMCG, food, or beverage sectors.
• Ability to conduct market research, analyze sales data, and prepare concise sales reports and forecasts.
• Effective communication, negotiation, and presentation skills, with proficiency in English; additional regional language skills are an advantage.
• Comfort using CRM tools, email platforms, and basic office productivity software for sales tracking and communication.
• Understanding of coffee and tea products, Direct Trade concepts, and interest in sustainability or certified supply chains (Fair Trade, Rainforest Alliance, etc.) is beneficial.
• Proactive, goal-oriented work style, strong organisational skills, and the ability to work independently and within cross-functional teams.
• Prior sales or business development experience, preferably in beverages or agri-commodities; a degree in Business, Marketing, or a related field is preferred.