Sales Executive

Job Description – Sales Executive

Company: 93 Degrees Coffee Roasters

Location: Bangalore, Karnataka

Employment Type: Full-Time

Work Mode: On-site

Experience: 1–3 Years

Salary: 20,000 – 25,000 per month

Industry: F&B

About the Role

We are looking for an energetic and target-oriented Sales Executive to support our sales and business development activities. Candidates with experience in specialty coffee beans, café operations, F&B, hospitality, luxury, premium lifestyle brands, or related businesses will be preferred.

The ideal candidate should be confident in interacting with customers and have a genuine interest in coffee and café culture. The candidate must have basic barista skills and know how to prepare coffee. Advanced barista expertise is not mandatory, as the company will provide further training; however, candidates must have a basic practical understanding of coffee preparation and café operations.

Key Responsibilities

• Identify and generate new sales leads through calls, references, networking, and market visits.
• Develop business with cafés, restaurants, hotels, offices, premium establishments, and other B2B customers.
• Promote and sell specialty coffee beans and related coffee products.
• Understand customer requirements and provide suitable product/service solutions.
• Follow up regularly with leads, enquiries, quotations, and prospective customers.
• Achieve monthly and quarterly sales targets.
• Conduct customer meetings and market visits as required.
• Coordinate with the operations and accounts teams for order processing, delivery, billing, and payment follow-ups.
• Maintain proper records of leads, customer interactions, orders, and sales activities.
• Monitor competitor activities and market trends.
• Handle customer queries and ensure timely resolution of issues.
• Prepare regular sales reports and provide updates to the reporting manager.
• Participate in coffee product demonstrations and basic customer/café staff training when required.
• Support the team during coffee tasting, product demonstrations, café visits, and promotional activities.

Required Skills – Mandatory

• 1–3 years of sales experience, preferably in F&B, coffee, hospitality or FMCG.
• The candidate must have practical knowledge of coffee preparation and barista skills,
• Knowledge of specialty coffee beans business and café operations will be an advantage.
• Knowledge of common coffee beverages such as Espresso, Americano, Cappuccino, Latte, etc.
• Basic understanding of specialty coffee and café operations.
• Excellent communication and interpersonal skills.
• Good convincing and negotiation abilities.
• Strong follow-up and customer-handling skills.
• Target-oriented and self-motivated approach.
• Basic knowledge of MS Excel/Google Sheets and email communication.
• Willingness to travel within Bangalore and nearby cities for customer meetings and market visits.
• Ability to work independently as well as with a team.

Advanced barista skills or professional coffee certification are not mandatory. The company will provide additional training on specialty coffee, products, brewing techniques, equipment, and customer training. However, the candidate must already have basic coffee-making and barista skills and should be comfortable demonstrating them.

Required Skills

• 1–3 years of sales experience, preferably in F&B, coffee, hospitality, luxury, premium lifestyle, FMCG, or related industries.
• Basic barista and coffee-making skills are mandatory.
• Knowledge of specialty coffee beans business and café operations will be an advantage.
• Genuine interest in coffee, cafés, and premium F&B products.
• Excellent communication and interpersonal skills.
• Good convincing and negotiation abilities.
• Strong follow-up and customer-handling skills.
• Target-oriented and self-motivated approach.
• Basic knowledge of MS Excel/Google Sheets and email communication.
• Willingness to travel within Bangalore for customer meetings, café visits, and market development.
• Ability to work independently as well as with a team.

Preferred Candidate Profile

The ideal candidate should be confident, presentable, energetic, proactive, and comfortable interacting with customers and premium clients.

Candidates with backgrounds in specialty coffee, cafés, premium F&B, luxury hospitality, luxury retail, premium lifestyle brands, hotels, restaurants, or high-end customer service will be preferred.

Candidates should have basic barista/coffee-making skills, while the company will provide further training to develop their knowledge of specialty coffee, products, brewing, and customer training.

Freshers with good communication skills, basic barista knowledge, and a strong interest in coffee and sales may also be considered.