Sales Exec.

This role is for one of our clients

We are a leading manufacturer of LT/HT electrical panels, specializing in PCC, MCC, APFC, VFD, and control panels, along with customized electrical distribution solutions. Our products cater to a wide range of industrial, commercial, and infrastructure projects, ensuring high performance, reliability, and compliance with industry standards. With a strong focus on innovation, quality, and customer satisfaction, we aim to deliver efficient and cost-effective power solutions to our clients across diverse sectors. 

Job Summary

The Sales Executive will be responsible for driving business growth by identifying new sales opportunities, developing strong client relationships, and achieving assigned sales targets within the designated territory. The role involves promoting the company's electrical panel products, managing the complete sales cycle from lead generation to order closure, and ensuring timely follow-up and customer support. The candidate will also coordinate with internal teams for smooth execution of orders, participate in tendering processes, and contribute to market intelligence by tracking industry trends and competitor activities. 

Key Result Areas (KRA) & Key Performance Indicators (KPI) 

1. Business Development 

KRA: Expand market presence and generate new business opportunities. 

KPIs: • Achievement of monthly/quarterly sales targets (₹ and % growth) • Number of new clients acquired per month • Number of client meetings/site visits conducted • Value of new inquiries generated • Conversion ratio (inquiry to order) 

2. Sales & Revenue Growth 

KRA: Drive revenue growth and maximize order bookings. 

KPIs: • Monthly sales achievement vs assigned targets (%) • Total order booking value per month • Gross margin contribution per order • Percentage of repeat business from existing clients 

3. Client Relationship Management 

KRA: Build and maintain strong client relationships to ensure retention and satisfaction. 

KPIs: • Client retention rate • Customer satisfaction/feedback score • Response time to customer queries • Number of follow-ups per inquiry 

4. Quotation & Tender Management 

KRA: Ensure efficient handling of quotations and tenders. 

KPIs: • Turnaround time for quotation submission • Accuracy of quotations (minimum revisions required) • Number of tenders participated in • Tender win ratio (%) 

5. Market Intelligence & Reporting 

KRA: Monitor market trends and provide actionable insights. 

KPIs: • Timely submission of weekly/monthly sales reports • Competitor pricing and analysis reports • Identification of new market opportunities • CRM data accuracy and regular updates 

6. Payment Collection & Coordination 

KRA:

Ensure timely payment collection and smooth internal coordination. 

KPIs:

• Reduction in outstanding receivables (DSO) • Percentage of overdue payments recovered • Coordination efficiency with production, design, and accounts teams • On-time order execution and delivery support Key Responsibilities • Promote LT/HT Electrical Panels including PCC, MCC, APFC, VFD, and Control Panels • Develop relationships with builders, contractors, industries, and consultants • Conduct site visits and technical discussions with clients • Prepare, submit, and follow up on quotations • Participate in tenders and price negotiations • Maintain CRM and sales database • Coordinate with internal teams for order execution • Track competitor activities and market demand Required Skills • Strong knowledge of electrical panels and switchgear systems • Understanding of electrical drawings (SLD preferred) • Excellent communication and negotiation skills • Target-driven and self-motivated • Proficiency in MS Office and email communication • Willingness to travel 

Qualification

• Diploma / B.Tech in Electrical Engineering (Preferred) OR

• Graduate with relevant industrial/electrical sales experience