Sales Enablement Lead

TheSales Enablement Managerwill be responsible forempowering the global sales and account management teamswith the tools, processes, insights, and training needed to maximize performance and drive predictable revenue growth.

This role bridgessales, marketing, and product ensuring every client conversation is consistent, insightful, and outcome-driven. You will design and implement a structured sales enablement framework that enhances productivity, strengthens sales readiness, and optimizes revenue outcomes.

> Sales Process and Playbooks

• Design and standardize a structuredsales methodologyacross business lines (Panel Access, Healthcare, Insights).
• Developsales playbooks, qualification frameworks (e.g., BANT, CHAMP), and deal guidance models for different buyer segments.
• Streamline the sales funnel fromlead generation to closurewithin HubSpot Sales Hub, ensuring consistency and visibility across all regions.
• Collaborate with Sales and Marketing Leadership to definepipeline health metricsand identify opportunities for improvement.

> Tools, Automation, and CRM Excellence

• Own thesales enablement tech stack(HubSpot, LinkedIn Sales Navigator, Humantic AI, etc.).
• Partner with internal teams to integrate theClient Classification Tracker (CCT)and automate performance dashboards.
• Build and maintaininsight-driven reportingto track sales productivity, conversion metrics, and enablement ROI.
• Evaluate new sales tools and automation platforms that enhance prospecting efficiency and personalization.

> Sales Training and Readiness

• Leadonboarding programsfor new sales and account management hires covering tools, processes, and positioning.
• Conductquarterly training sessionsfocused on storytelling, negotiation, and consultative selling.
• Drive continuous learning through role-based certifications, best-practice sharing, and peer learning forums.
• Work with leadership to close performance and skill gaps using data-driven enablement programs.

> Insights and Feedback Loops

• Build structuredfeedback loopsbetween Sales, Marketing, Product, and Delivery to align go-to-market narratives.
• Conductwin-loss analysisto identify trends, pricing patterns, and competitive differentiators.
• Collaborate with the Growth & Insights teams to equip sales with actionableindustry intelligenceand data stories.

> Performance Analytics and Continuous Improvement

• Define and tracksales enablement KPIs, including:
• Win rate improvement
• Deal cycle time reduction
• Average deal size growth
• Content utilization and training impact metrics
• Publish monthlySales Effectiveness Reportsand recommend strategic interventions for improvement.

• 58 years of experience inSales Enablement, Sales Operations, or Revenue Enablement, preferably inMarket Research, SaaS, or B2B Services.
• Strong understanding ofcomplex B2B sales cyclesand buyer behavior across global markets.
• Hands-on expertise withHubSpot Sales Huband sales performance analytics.
• Proven ability to design and implementsales training and enablement programs.
• Excellent communication, analytical, and collaboration skills; comfortable interfacing with leadership and regional teams.
• Exposure toAI-powered sales intelligence tools(Humantic AI, Apollo, Gong, etc.) is an advantage.