Sales Director

Seedling Labs is an innovation engine building AI-native platforms designed to accelerate modern software development. We combine advanced AI automation with human expertise to solve the most persistent bottlenecks in engineering. Our ecosystem includes Sprout AI (education) and AI Workbench (multi-agent architecture), but your primary mission will be Orchard AI - our flagship AI-Native Testing Platform.

Orchard AI is reimagining the software testing lifecycle. Traditional script-based automation is brittle, expensive, and slow, often becoming a bottleneck rather than an accelerator. Orchard replaces fragile scripts with intent-driven testing powered by intelligent agents.

By moving from Script-Based to Agentic Execution, we enable engineering teams to author tests 12x faster, reduce flakiness to below 10%, and eliminate the maintenance hell that currently consumes 40-60% of total QA effort.

We are looking for a sharp, high-energy Associate Director - B2B Growth (8 years experience) to lead our B2B customer acquisition for Orchard - our high-intent lead pool to convert technical interest into enterprise-wide commercial wins.

This is a Player-Coach profile: you must have the gravitas to navigate a boardroom with a CTO/Head of Engineering/QA Heads, and the grit to manage & convert your own top-of-funnel.

• The Grit (Execution): Own the full sales cycle, from prospecting and cold outreach to final signature.
• The Gravitas (Closing): Orchestrate complex, multi-stakeholder motions (typically 6+ stakeholders) with long enterprise cycles of 9+ months.
• Outcome-to-Solution Translation: B2B AI buyers purchase business outcomes, not model specs. You will sell the transition from 3-6 month implementation to Hours-to-Minutes regression cycles.
• Technical POV Leadership: Conduct show me evaluations. You will be responsible for converting technical Proof of Values (POVs) into commercial victories.
• Ecosystem Instinct: Collaborate with Hyperscalers (AWS/Azure/GCP) and System Integrators (SIs) who are often part of the enterprise evaluation.

• 8-15 Years in B2B SaaS: Proven track record in high-growth environments, ideally selling to Engineering, QA or DevOps personas.
• Technical Fluency over Depth: You don't need to write code, but you must hold a credible conversation with a CTO about DOM changes, self-healing locators and CI/CD integration.
• Ambition & Hunger: You want the growing room to eventually build and lead the sales function as Seedling Labs scales.
• Curiosity: A Red Flag for us is a pure relationship seller with no technical curiosity. You should be eager to explain why an AI agent is superior to legacy systems.

At Seedling Labs, you aren't just selling a tool; you are defining the playbook for AI-native GTM. Our platform is already delivering enterprise-grade reliability for major customers like LeadSquared, where we have successfully automated complex CRM workflows and accelerated release cycles. You will have a direct impact on the product roadmap and the opportunity to build and scale the B2B growth engine as we define the future of AI-native engineering. You will also reap financial benefits of being an early team member with a well incentivized compensation structure.