Sales Director, Influencer Marketing

This is a senior leadership role (Senior Manager - Director capacity) with end-to-end accountability for the agency's business performance, including client growth, campaign execution, team development, and financial results.

You will be responsible for setting the strategic direction, identifying and cultivating new business opportunities, building and maintaining strong relationships with brands, clients, and influencers, and ensuring exceptional execution across all campaigns.

This role requires a strong strategic mindset, deep industry and influencer networks, and the ability to translate market opportunities into sustainable business growth while fostering a high-performing, collaborative, and creative team culture.

What you will do:

• Develop and execute the Singapore market growth and Business Development strategy.
• Drive revenue growth by identifying new business opportunities and securing strategic partnerships.
• Build and strengthen long-term relationships with clients, brands, and key stakeholders.
• Lead, coach, and develop a high-performing Business Development team.
• Oversee the execution of influencer marketing campaigns, ensuring quality and client satisfaction.
• Foster collaboration across Sales, Account Management, Strategy, and Project Management teams to deliver seamless client solutions.
• Monitor business and campaign performance, leveraging data to optimise results and client outcomes.
• Oversee budgeting, forecasting, and financial performance for the Singapore business.
• Drive sustainable revenue growth and profitability while maintaining high standards of client service.

A successful candidate should have:

• At least 8 years of sales experience, ideally in an agency or relevant industry.
• Exceptional understanding of influencer marketing, campaign execution, and performance measurement.
• Strong business development skills with a track record of building client relationships and revenue growth.
• Proven leadership experience with ability to lead, inspire, and grow teams in a fast-paced environment.
• Strong strategic thinking, problem-solving, and financial management skills.

About TSL Media Group

TSL Media Group is Singapore's leading data-driven and content-led media tech collective, dedicated to connecting the world through a hyperlocal lens. With a team of over 200 talented individuals, the Group manages some of the region's most well-loved media brands, including TheSmartLocal, Must Share News, and Eatbook. Together, these platforms attract over 200 million annual pageviews and 200 million video views across websites and social media channels.

In March 2024, TSL Media Group acquired X10 Media, a leading regional influencer agency established in 2016. X10 Media holds a network of over 3,000 influencers and has collaborated with more than 1,000 brands, including Pepsi, Singtel, CapitaLand, LVMH, and Warner Music. Renowned for its expertise in social performance media, X10 Media helps clients achieve marketing goals by amplifying influencer impact tenfold. This acquisition strengthened TSL Media Group's position as a comprehensive end-to-end media and creative services provider, offering award-winning media publications, creative solutions, and cutting-edge media-tech.

Built on an energetic and collaborative culture, TSL fosters a hybrid work environment to support employees in balancing professional and personal priorities, empowering them to thrive in a dynamic and fast-growing regional media landscape.

For more information, visit https://tslmedia.sg/

Why you'll love working with us:

Flex-Work Arrangements: We've got you covered whether you are a home-office hero or love to soak in the office vibes. For up to 10 days a year, embrace the freedom to work from any location that suits you best.

Collaborative Environment: Collaborate with a crew of passionate creators who live and breathe creativity.

Comprehensive Welfare and Benefits: Access a wide range of support and benefits to enhance your well-being.

✨ Come As You Are! ✨

We're all about celebrating what makes you uniquely you—quirks, creativity, and all! Everyone gets a fair shot here, because equity isn't just a buzzword, it's how we roll. Different perspectives spark the best ideas, so we're building a team where every voice is heard, valued, and celebrated. Bring your whole self—we can't wait to see what magic you'll create with us!