Sales Director

About Gushwork

Gushwork is reinventing how businesses get discovered online. We're an agentic AI startup that helps B2B companies show up in AI answer engines like ChatGPT, Gemini, and Perplexityby building a content engine on websites designed to attract AI visitors alongside human visitors.

We're a US and Bengaluru-based company that's raised over $11M from top-tier global VCs including SIG, Lightspeed, B Capital & Beenext. While search behavior is rapidly shifting toward AI, most B2B companies are being left behind. We're changing that.

We're at an exciting inflection pointmoving fast, solving hard problems, and building technology that's becoming critical infrastructure as AI reshapes how buyers find solutions. If you want to work on challenging problems with a talented team in a high-growth environment, we'd love to meet you.

More about the role below - if you feel it's a fit, we are excited to meet you!

The Role

We're looking for a Sales Director to lead and scale our SMB sales team. You'll be a hands-on leader focused on coaching, deal acceleration, and building the sales infrastructure needed to hit aggressive growth targets. This is not a player-coach roleyou won't carry an individual quota, but you'll be deeply involved in your team's deals: joining calls, unblocking negotiations, and driving pipeline velocity.

What You'll Own

Build & Execute the Outbound Motion (60% of time)

• Manage and develop 8 Account Executives to begin with, and scale to a team of 50 in the next 12 months.
• Hit monthly team quota which is set ahead of the month starting.
• Run deal reviews, pipeline scrubs, and weekly 1:1s with each AE.
• Identify skill gaps and provide targeted coaching on discovery, demos, objection handling.
• Build a culture of accountability, urgency, and continuous improvement.
• Own end-to-end outbound sales with a growing team of account executives: prospecting, qualification, demos, closing.
• Test and iterate on messaging, positioning, and sales tactics.

Establish Sales Infrastructure (25% of time)

• Build the sales playbooks for different scenarios: scripts, objection handling, pricing frameworks.
• Implement and optimize CRM workflows (pipeline management, forecasting, reporting).
• Create deal qualification frameworks to improve win rates and reduce churn.
• Develop sales collateral: one-pagers, case studies, ROI calculators, competitive battlecards.
• Set up sales metrics and dashboards for pipeline visibility.

Set Foundation for Team Scaling (15% of time)

• Document best practices and create training materials for future hires.
• Build repeatable hiring and onboarding processes.
• Hiring 50+ account executives through the year.
• Establish and keep refining compensation structures and quota models based on business goals.

What we're looking for

• 10+ years in SMB SaaS outbound sales, with at least 5+ years in closing roles and 2+ years as a manager.
• Proven SMB velocity: Track record closing $1M ARR/year as an individual quota and $10M ARR+/year as a team quota.
• Outbound expertise: Built or scaled outbound motion (cold email, cold calling, LinkedIn).
• Player-coach DNA: Comfortable both closing deals yourself and building systems.
• Quota attainment: Consistent 100%+ quota achievement in previous roles.
• Technical aptitude: Able to learn and articulate complex product (AI/search/martech).

Strong Preferences

• Experience selling to non-SaaS industries like manufacturing, distributors, services.
• Background selling marketing or sales solutions.
• Startup experience (seed to Series C stage, 0-to-1 sales building).

Accelerators for over-quota performancetop performers earn significantly more.

Qualified pipeline delivered daily by our BDR teamfocus on closing, not prospecting.

Fast feedback loopsshort sales cycles mean you learn and earn quickly.

Career growthas we scale, top performers move into senior AE or team lead roles.

Collaborative, high-performance culture where wins are celebrated and losses are learning moments.

Flexible work environment with remote options.