Identify, research, and target potential prospects (clinics, solo providers, group practices, etc.) through email campaigns, cold calling, LinkedIn, and other outbound channels.
Use tools such as CRM, prospecting platforms, and intent data to build and segment targeted outreach lists.
Lead Qualification:
Engage prospects in meaningful conversations to identify their needs, pain points, current systems, and decision-making timelines.
Qualify leads against the defined ICP (Ideal Customer Profile) and hand them off to the Sales Team for demos.
Pipeline Generation:
Consistently meet or exceed monthly and quarterly qualified meeting targets.
Maintain accurate and timely records of prospect interactions and progress in the CRM system.
Market Intelligence:
Gather feedback from prospects to provide insights into market trends, competitive landscape, and messaging effectiveness.
Continuously refine outreach strategies based on results.
Collaboration:
Work closely with the Sales and Pre-Sales teams to align on qualification criteria, messaging, and follow-up strategies.
Participate in regular team meetings to share learnings, challenges, and wins.
Required Skills & Qualifications
Minimum 12 years of outbound SDR / cold calling/lead generation experience, preferably in SaaS or healthcare technology. Comfortable working in US time zones (Night Shift, IST).
Excellent verbal and written English communication skills; confident in engaging with US-based prospects over phone and email.
Strong understanding of outbound sales techniques cold calling, email sequencing, LinkedIn prospecting, etc.
Self-motivated, target-driven, and comfortable working in a commission-based structure.
Familiarity with CRM tools (e.g., HubSpot, Salesforce) and prospecting platforms is a plus.
Understanding of healthcare workflows, EHR systems, or medical practice operations will be an added advantage.
