Sales Development Representative ( SDR )

Job description

About CoStrategix Technologies:

CoStrategix is a strategy-led digital transformation and data innovation services company that helps business and technology teams to unlock greater efficiencies, competitive advantages, and new revenue streams. We offer:

• AI Strategy & Solutions that supercharge decision-making, operations, and innovation
• Data & Insights that drive intelligence and lead to competitive advantage
• Product Development that builds human-centered platforms to power unique digital capabilities
• Platform & Technology Modernization that modernizes for stellar experiences, efficiency, and AI

CoStrategix helps businesses transform their future. As a strategic technology partner, we don't just give advice - we co-create solutions that unlock new revenue, create lasting competitive advantages, and drive powerful efficiencies.

We collaborate closely with business and technology leaders to navigate complexity and turn ambitious ideas into reality. By fusing our deep expertise in AI, data, and modern platforms with your industry knowledge, we co-create solutions that solve your most pressing challenges.

You can learn more about us on our website [https://www.costrategix.com/] and our LinkedIn page [https://www.linkedin.com/company/costrategix].

Recognition:

• Winner of the Innovation and Technology Award for Best IT Services Company in Cincinnati
• Best Places to Work finalist 7 years in a row
• Great Place to Work certified in India 4 years in a row

Please go through the following link to learn more about us: Discover more about us here

As a Gixer (employee) at CoStrategix, you will be part of a Team that has broad exposure to diverse industries and technologies. CoStrategix works on leading-edge digital projects in areas such as Data Science, AI, Cloud, Mobile, and Application Development and Modernization, utilizing an Agile process setting. Gixers operate at the leading edge of technologies, and our projects require compelling human interfaces.

This role is based out of our Engineering Center located in Bangalore, India, and will be reporting to the Lead Generation Manager.

Role Overview:

1. Location: Bengaluru (Work from Office)
2. Years of Experience: 2Years to 6Years
3. Work Schedule: Work from the office; 5 days a week (MondayFriday) with Shift Timings in IST
4. 4 pm to 1 am
5. Reporting to: Head of Sales Development / Lead Generation
6. Role Type: Individual Contributor (Foundational Hire)

This is the first SDR cohort at CoStrategix, offering high visibility, ownership, and a strong career path into senior SDR, AE, or SalesOps roles.

Position Summary:

We're hiring a self-driven, sharp, high-ownership SDR who can turn cold leads into warm conversations, fast. As an SDR, you will be part of the founding SDR team in India, responsible for generating a high-quality lead pipeline for our solution offerings. You will prospect into US accounts, book qualified meetings, and use AI-driven tools and creative outreach strategies to engage senior decision-makers. This role is critical in driving new business opportunities by identifying and nurturing qualified prospects for our technical services and solutions.

You will be directly responsible for generating qualified outbound leads via multi-channel outreach. You will collaborate closely with Sales & Marketing to optimize the sales pipeline & work on the inbound leads.

You are best suited for this role if you're a highly motivated go-getter, self-starter, & curious individual with the ability to identify and develop leads and opportunities from multiple sources, including prospect lists, social selling, and individual research. You are a team player who thrives in collaborative & challenging environments.

Key Responsibilities:

• Generate high-quality outbound leads for US-based ICPs (Enterprise & Mid-Market)
• Research target personas & industries that align with our core offerings: software development, cloud and data modernization, and AI services
• Be a Client Champion, build relationships & nurture personas, such as CxO's, HoD's, VP's & Directors
• Prospect via email, LinkedIn, calls, and AI-assisted channels
• Design & Run outbound campaigns
• Follow up on Inbound leads (based on marketing SLA's)
• Set up qualified discovery meetings for US-based AEs
• Research accounts deeply to personalize outreach
• Maintain accurate data in Sales Intelligence platform (Salesloft) and CRM (HubSpot)
• Collaborate closely with US AEs on account strategies
• Consistently meet or exceed monthly pipeline targets

Strategic & AI-Driven Expectations

• Use AI-driven sales enablement tools (Salesloft, ZoomInfo, Chorus, LinkedIn, Gemini, etc.) to:
• Personalize outreach at scale
• Improve response rates
• Optimize call scripts and messaging
• Experiment with non-traditional outreach approaches
• Provide feedback to leadership on ICP refinement and messaging
• Continue to test and refine prospecting processes, playbooks, and cadences

Cross-Functional Collaboration

• Partner with Sales (1:1 with AE) to cultivate leads, ensure seamless engagement, and smooth hand-offs
• Collaborate with Marketing on campaign alignment, messaging, and content needs
• Provide feedback on buyer behavior and market trends to influence positioning and offerings

Must Have Qualifications

• Minimum 2+ years of experience in B2B lead generation, sales development, or inside sales for the North America region
• Previous experience generating leads or selling IT professional services, software development solutions, or SaaS solutions
• Proven outbound prospecting experience
• Excellent communication (English - written & oral) and strong presentation skills
• Experience working with US time zones
• Familiarity with CRM and sales intelligence systems
• Comfort using AI tools in daily workflows
• Strong research and personalization skills

Good to Have Qualifications

• Experience working with or selling technology services, especially related to Cloud (AWS, Azure), Data Platforms, AI/ML solutions, & Software Design & Engineering
• Experience in early-stage or build-from-scratch SDR teams
• Exposure to account-based marketing (ABM)

Key Performance Indicators (KPIs)

Your north star would be the BANT-qualified opportunities that you create for the AE's. You'd also be measured upon:

• No. of meetings generated per month
• Completed vs No Shows
• Meetings to Opportunity conversions
• Quality of Research & ICP adherence
• Outreach activities
• CRM Hygiene

Compensation & Perks:

• Best in Class Salary (Fixed + Variable Pay)
• Clear path to Senior SDR role (Depending upon performance & Business needs)
• Spot Recognition & Awards
• Paid Time Off
• Health Insurance
• Skill Development via learning programs