Job Description

Company: Rainbow Secure

Location: India

Employment Type: Full-time

Experience: 6 months –2 years

Department: Sales / Business Development

About Rainbow Secure

Rainbow Secure is an Identity Security and Authentication company focused on helping organizations strengthen their identity and access security through modern authentication, MFA, identity security, compliance, and customizable security solutions.

Role Overview

We are looking for a driven and energetic Sales Development Representative (SDR) to build and qualify the sales pipeline for Rainbow Secure.

The SDR will be responsible for identifying potential customers, reaching out to decision-makers, understanding their security challenges, and creating qualified meetings for the BDM/Sales team.

Key Responsibilities

Identify and research potential customers across target industries and geographies.
Build prospect lists targeting CISOs, CIOs, CTOs, Heads of IT, Security Heads, IAM Heads, and other decision-makers.
Conduct outbound prospecting through:
LinkedIn
Email
Cold calling
Industry events and communities
Other relevant channels
Create personalized outreach based on the prospect's business and security requirements.
Introduce Rainbow Secure and its capabilities around Identity Security, MFA, Authentication, IAM, and Compliance.
Qualify leads based on business need, use case, decision-making authority, budget, and timeline.
Schedule qualified product discovery/demo meetings for the BDM/Sales team.
Maintain accurate prospect and activity information in the CRM.
Follow up consistently with prospects and nurture early-stage opportunities.
Research accounts and identify relevant use cases before reaching out.
Work closely with BDMs and the technical team to ensure smooth handover of qualified opportunities.
Track daily and weekly activity metrics and pipeline contribution.

Key Performance Indicators (KPIs)

Number of qualified prospects identified
Outbound calls/emails/LinkedIn activities
Qualified meetings booked
Meeting-to-opportunity conversion
Qualified opportunities generated
Follow-up effectiveness
Pipeline contribution

Required Skills

Excellent verbal and written communication.
Strong confidence in cold calling and prospecting.
Good LinkedIn and email outreach skills.
Ability to research companies and identify decision-makers.
Strong follow-up and relationship-building skills.
Ability to understand and communicate basic cybersecurity concepts.
Willingness to learn IAM, MFA, Identity Security, Authentication and Compliance.
Target-oriented and self-motivated approach.
Good CRM and sales-tool knowledge.

Preferred

Experience in B2B technology or cybersecurity sales.
Experience selling SaaS, cybersecurity, IAM, MFA, or enterprise technology.
Familiarity with tools such as LinkedIn Sales Navigator, Apollo, HubSpot, Salesforce, or similar platforms.

Ideal Candidate

Someone who is motivated and driven to build a career in B2B cybersecurity sales, is comfortable with outbound sales, enjoys speaking with senior decision-makers, and is motivated by targets and measurable results.

Growth Opportunity: Strong performers can progress into an Account Executive / BDM role with ownership of larger opportunities.