Sales Development Representative

About Passionfruit

Passionfruit is building the growth marketing OS: an AI intelligence layer plus senior specialists, working as one system. Which means you own outcomes here, not channels, and you pull every lever from SEO to AEO to Ads to get there.

Trusted by 500+ leading brands globally - Nykaa, Major League Baseball, Herbalife, Marsh. Partnered with Open AI, Google & Anthropic.

Let's redefine marketing together.

About the Role

We're looking for an SDR to drive outbound pipeline generation for Passionfruit. You'll play a key role in building new business opportunities for an AI Search & marketing Startup helping global brands improve their visibility across Google, ChatGPT, Gemini, Perplexity, and other AI platforms.

Responsibilities

Your primary responsibility will be identifying, engaging, and qualifying prospective customers through outbound outreach, with a strong focus on cold calling.

You'll be a great fit if you have

• 1–2 years of experience in B2B sales, SDR, or business development
• Excellent spoken and written English
• Proven experience with cold calling and objection handling
• Experience prospecting, qualifying leads, and booking meetings
• Familiarity with CRM and outbound sales tools (HubSpot, Apollo, Klenty, or similar)
• Comfortable working with outbound activity and pipeline generation targets
• Strong communication, organization, and follow-up skills
• Self-driven with a results-oriented mindset

Our Guiding Principles

• Customer Centric - WITPYAS (What Is The Problem You're Solving)
• Innovation - Push the boundaries.
• OOO - Out-think, Out-build, Out-deliver.
• Collaboration - The best work is never solo.
• Passion - The name says it all. Combine wit, and pyas (hunger).

Work Culture

This is a full-time, in-person role based out of our New Delhi (Saket) office. You'll join a global, high-performing team with a culture rooted in curiosity, innovation, and execution excellence- where data inspires decision-making and every insight drives measurable business impact.

Compensation

• Competitive fixed salary + performance incentives
• Opportunity to grow into an Account Executive or Growth role