Sales Development Representative

Company Description LWYD Interactive (Look What You've Done) is a creative and strategy-driven company made up of thinkers, designers, storytellers, and technologists who are passionate about ideas that shape brands. The team focuses on end-to-end brand building, including strategy, verbal and visual identity, content, and creative communications. LWYD Interactive specializes in pivotal moments for companies, from thoughtful next steps to complete strategic reinvention. The culture encourages curiosity, open idea-sharing, continuous learning, and direct, transparent communication with colleagues, clients, and partners. The work environment values collaboration, positivity, and a sense of fun in day-to-day interactions.

Role: Sales Development Representative (SDR)

Primary responsibility: Own the full inbound sales cycle end to end. Take every lead coming in from the website, qualify it, run the product demo, send the quote, negotiate and close. Ensure all activity is tracked and closed in the CRM.

Core responsibilities

1. Inbound lead intake:

• Monitor incoming leads daily
• Assess lead fit against the ideal customer profile
• Determine budget and scope eligibility within 24 hours
• Disqualify low-fit leads with documented reasoning in the CRM

2.Lead qualification calls 

• Conduct qualification calls with interested leads
• Understand their business, pain points, budget, and timeline
• Determine if they're demo ready or need nurturing
• Document call outcome in the CRM

3.Product demos 

• Create and own the opportunity in the CRM through to close
• Schedule product demos with qualified leads
• Deliver the demo, tailored to the lead's use case and pain points
• Log demo outcome and agreed next steps immediately after the call

4.Quoting, negotiation and close 

• Prepare and send quotes with correct scope, pricing and terms
• Handle objections, negotiate commercials and secure internal approval on exceptions
• Drive the deal to signature and collect the signed agreement
• Hand over to delivery with a clean scope summary and mark the opportunity closed-won in the CRM

5.Pipeline management 

• Close all tasks in the CRM upon completion (qualified/disqualified/demo done/quoted/won/lost)
• Zero open tasks >3 days
• Maintain accurate lead status and next steps in real time
• Weekly pipeline report on leads, demos, open quotes and closed deals

6.Sales and product feedback

• Continuously share feedback on sales cycle and product 

Required:

• We are looking for candidates with 3+ years of work experience.
• Deep understanding of how agencies operate and the pain points they face day to day.
• Sales qualification, discovery and demo delivery skills
• Ability to quote, negotiate and close without escalation on standard deals.
• Discipline with CRM hygiene, task closure and documentation (non-negotiable).