Sales Development Representative

Finkraft is a fintech SaaS platform transforming the way enterprises manage their finance operations from invoice reconciliation and GST credit automation to vendor compliance and e-invoicing. We work with some of the largest travel, hospitality, and retail brands, delivering tangible cost savings and digital efficiency.

We're looking for a Sales Development Representative (SDR) who is high-energy, target-driven, and passionate about driving top-of-funnel activities. You will be the first point of contact for potential customers, responsible for lead prospecting, qualification, and setting up discovery meetings for our enterprise sales team.

• Identify ideal customer profiles and build outreach lists using LinkedIn, Apollo, ZoomInfo, etc.

• Run email, LinkedIn, and calling cadences to engage CXO-level prospects.

• Maintain high outbound activity levels (6080 touches/day across channels).

  
  

• Conduct quick qualification (BANT / budget-owner-fit) via call or email.

• Schedule discovery/demo meetings for Account Executives with relevant stakeholders.

• Update all prospect interactions and lead stages in Zoho CRM.

  
  

• Coordinate with sales managers for seamless hand-off and feedback loops.

• Maintain accurate CRM data, tagging source, status, and notes for each lead.

• Track and report key KPIs: calls/day, connects, meetings booked, lead quality.

  
  
  

• 12 years of experience as an SDR, BDE, or Inside Sales role in a SaaS or tech company.

• Prior exposure to finance-tech / ERP / compliance domains is a plus.

• Confident communicator with strong phone presence and LinkedIn outreach skills.

• High ownership, hustle, and persistence mindset to break into enterprise accounts.

• Experience with CRM tools (Zoho/Salesforce) and sales automation platforms (Outreach, Apollo).

  
  
  

• High-Impact Role
  Opportunity to work on enterprise-grade financial and compliance solutions used by large corporates across India.
  
  
  

• End-to-End Ownership
  Roles at Finkraft come with real responsibility from client onboarding to execution and renewals, not just a small part of the process.
  
  
  

• Exposure to GST, Finance & B2B SaaS
  Hands-on exposure to GST compliance, reconciliation, invoicing, airline & hotel spends, and enterprise workflows.
  
  
  

• Direct Client & Leadership Interaction
  Work closely with senior stakeholders at client organizations and internal leadership teams.
  
  
  

• Fast Learning & Career Growth
  Steep learning curve with opportunities to grow into senior roles as the business scales.
  
  
  

• Process-Oriented & Structured Environment
  Clear SOPs, CRM-driven workflows, and data-backed decision-making culture.
  
  
  

• Collaborative & Performance-Driven Culture
  A lean team where contributions are visible and performance is recognized.
  
  
  

• Competitive Compensation
  Market-aligned fixed pay with performance-linked incentives (role-dependent).