Job Description
MAIN PURPOSE OF THE ROLE
Responsible for smooth operations/execution in the account and also responsible for customer management, sales growth & market share of for the account.
MAIN RESPONSIBILITIES
- Assists the NAC in firming up the Monthly forecasts and number with Internal Customer Marketing & Supply Chain
- Assists the NAC in meeting the monthly / annual sales number and in preparing Review material for the account every week and every meeting with account and internally.
- Responsible for Implementation of Strategic Initiatives in JBP Accounts
- Coordinates with the accounts and gets details of store openings, thereby tracking organic growth
- Negotiates Promotions/Activations with buyers of chains u2022 Coordinates with Internal Team (Marketing, CMM, Supply Chain, Ethical team etc.) for ensuring are on time for promotions, stocks, events, driving offtakes, etc.
- Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and gets the same across to Customer Marketing for promo planning
- Tracks & provides commentary (both internally & to the customer) on special events like new item launch.
- Promotional evaluation, customer point of sale information analysis and tracking of key initiatives in the ACCOUNT.
- Utilize P.O.S. shipment data and standard reference material to assist in the preparation of Customer presentations.
- Leverage his understanding of the retailers / customers and their ways of working would be critical to drive Customer/Shopper Delight
- Liaise with the buyers/merchandising managers to negotiate promotions to be run in the account nationally/Regionally
- Drive the ANI Customer Marketing agenda in the account and thereby gain more share of shelf for ANI
- Use the POS data mining tools look for opportunities for our categories/brand at a city level, and share the same with customer marketing teams so that appropriate plans can be made
- Understand the interplay between the various investment and profit drivers and manage them
- Coordinate with the front end execution teams of the RM's, KDM, KDE's, RCMM team & also coordinate with 3P NA & Merchandisers etc.
- Work in tandem with Brand and Customer Marketing to build plans for categories (wherever there are market share issues) and execute them
- Innovate in the areas of POSM, Promos, Merchandising, Promotion, Customer satisfaction, Differentiated Instore Shopper Engagement through Nutrition Advisors, & ways of working in his/her day to day job MINIMUM QUALIFICATIONS
QUALIFICATIONS
Education Level
Major/Field of Study
or
Equivalent
Associates Degree (u00B1 13 years)
Experience/Background
Experience in sales and marketing
