Sales Development Executive

Job Title - Sales Development Executive

Reporting To: SVP – Enterprise Sales & Partnerships

Location: Mumbai

Employment Type: Full-Time Permanent

About Flexmoney:

Flexmoney Technologies is India's embedded credit infrastructure platform, connecting banks and

NBFCs with a large and growing network of merchants across all sales channels. Through InstaCred

360TM, our omnichannel orchestration layer, we enable instant cardless EMI and BNPL credit at the

point of sale for non-credit card consumers.

We are in a high-growth phase, expanding GTM coverage aggressively. This SDR role is part of a

deliberate investment in building a structured, data-driven outbound sales engine.

Role Overview:

The Sales Development Representative (SDR) is a front-line pipeline generation role. You will identify, engage, and qualify merchant prospects across GTM motions and hand off qualified opportunities to Account Executives.

This is not a volume-dial role. Flexmoney's sales motion requires SDRs who understand B2B2C product dynamics, can hold intelligent conversations with merchant finance and tech stakeholders, and operate with the discipline of a structured outbound playbook.

What We Are Not Looking For:

• High-volume diallers with no contextual intelligence — our motions require quality-first

outreach

• Candidates who rely on inbound leads or passive pipelines — this role is outbound-first by

design

• Anyone who treats CRM as optional or administrative — data discipline is a core operating

requirement

Key Responsibilities:

Outbound Prospecting & Pipeline Generation

• Own outbound prospecting across GTM motions — LinkedIn, email, WhatsApp, and cold

calling

• Build and execute structured outreach sequences; maintain cadence discipline across 50–70

active prospects at any time

• Qualify leads against agreed ICP criteria before passing to AE; ensure SQL standards are

consistently met

• Conduct first-level discovery calls to surface merchant pain points, current payment

infrastructure, and credit product appetite

Account Farming Support

• Support Account Executives in expanding and deepening relationships within existing

merchant accounts — identify upsell signals, new stakeholder contacts, and expansion

opportunities within the installed base

• Maintain regular touchpoints with existing merchant accounts to track engagement levels and

flag churn risk or expansion potential to the AE team

CRM & Reporting

• Maintain CRM hygiene — contact data, activity logging, sequence stage, and follow-up tasks

updated in real time

• Provide weekly pipeline status and conversion funnel reporting to SVP

Marketing Collaboration

• Work closely with the Marketing Manager on outreach messaging, segment-specific collateral,

and campaign sequences — provide field feedback on what resonates with merchant

stakeholders to continuously improve messaging

Performance Metrics & KPIs:

SDRs will be held accountable to the following metrics from Month 2 onwards. Month 1 is a structured ramp period.

Ideal Profile:

Experience & Background

• 2–3 years of B2B outbound sales development experience, with at least 1 year in a fintech,

SaaS, or payment infrastructure company

• Demonstrated track record of consistent SQL generation — not just activity volume

• Prior experience working with structured outbound tooling (CRM-driven sequences, LinkedIn

outreach, email cadences)

• Exposure to merchant-facing or payment gateway-adjacent roles is a strong positive

Skills & Competencies

• Strong written and verbal communication in English

• Ability to hold a credible first-level conversation about payment infrastructure, credit-at-

checkout, and merchant unit economics — without requiring product support on every call

• Disciplined about CRM hygiene — this is non-negotiable given Flexmoney's data-led GTM

model

• Comfortable with WhatsApp Business as a professional outreach channel — understands the

difference between broadcast messaging and relationship-building sequences

• Self-directed and structured; can manage 50+ active prospect relationships without losing

track