Job Summary
Role: Sales Coordinator (Freight Forwarding)
Focus: Ocean Freight (LCL/FCL), Air Freight, and Custom Clearance
Objective: To support the sales team in achieving targets by preparing quotations, managing carrier relationships, and ensuring smooth documentation flow.
Key Responsibilities
1. Pricing & Quotation Management
- Rate Procurement: Coordinate with shipping lines, airlines, and overseas agents to procure competitive freight rates.
- Quote Preparation: Create and send formal quotations to clients, ensuring all surcharges (BAF, CAF, THC, etc.) are accurately included.
- Negotiation: Negotiate buy rates with vendors to improve the company's profit margins on every shipment.
2. Sales Support & Lead Management
- CRM Maintenance: Update the Sales Management System with lead status, follow-up notes, and client contact details.
- Inside Sales: Follow up on sent quotes to convert them into confirmed bookings and handle inbound sales inquiries.
- Reporting: Prepare weekly and monthly sales reports, including Won/Lost analysis of quotes.
3. Operational Coordination
- Booking Execution: Once a quote is approved, coordinate with the operations/booking desk to secure space with carriers.
- Documentation: Ensure all KYC and shipping documents (Invoice, Packing List, SLI) are collected and verified.
- Tracking: Provide proactive shipment status updates to clients until the cargo reaches its destination.
Requirements & Qualifications
CriteriaIdeal RequirementEducationBachelor's degree (Logistics/Supply Chain specialization is a plus)Experience2–5 years in a Freight Forwarding or International Logistics setupTechnical SkillsKnowledge of Incoterms (2020), Port Codes, and Cargo types (General, HAZ, OOG)SoftwareProficiency in MS Excel and Logistics ERPs (like Cargowise or LogiSys)CommunicationStrong verbal and written English for dealing with global agents
Key Performance Indicators (KPIs)
- Response Time: Turning around a freight quote within a defined window (e.g., < 2 hours).
- Conversion Rate: Percentage of quotations successfully converted into bookings.
- Data Accuracy: Zero errors in rate calculation or documentation handling.
Preferred Profile
- Understanding of LCL vs. FCL and Air vs. Sea shipping dynamics.
- Ability to multitask under pressure during month-end shipping peaks.
- Strong geographical knowledge (major global ports and trade lanes).
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