Sales & Conversion Specialist

Role/Title: Sales & Conversion Specialist

Location: New Delhi

About Us

Acumen, established in 2008 under the Sannam S4 Group umbrella, is a premier internationalisation partner for educational institutions worldwide. Originating in India, we have expanded our services across Asia, North America, and beyond, providing comprehensive support to universities and organisations embarking on their global journeys.

Our Mission and Approach

Driven by research and rich data insights, Acumen offers innovative solutions tailored to the unique needs of each partner. Our end-to-end services empower educational institutions to establish and enhance their international presence, ensuring they receive trusted guidance and expertise at every step.

Global Reach and Services

With a strong presence in India, South and Southeast Asia, and North America, Acumen delivers excellence in education consulting, advisory, and implementation. Our services include in-country representation, high school engagement, agent management, enrollment services, and strategic consulting, all designed to help institutions thrive in today's competitive international education landscape.

Our Team and Values

Our diverse team of over 300 professionals, with a 70% female representation, embodies our core values: Collaboration, Agility, Impact, Empowerment, and Integrity. This commitment to diversity and inclusion fosters a dynamic and supportive environment, enabling us to deliver impactful solutions to our partners.

Why Choose Acumen

Our unique understanding of the education sector, combined with a people-first approach and student-focused insights, has made us an invaluable partner for educational institutions globally. We prioritise your needs, offering practitioner-led expertise and end-to-end support without taking commissions or selling services directly to students, ensuring our focus remains solely on enhancing your institution's success.

Partner with Acumen to navigate the complexities of international education and achieve sustainable growth in the global arena.

The Opportunity

We are seeking a proactive and student-focused Conversion Specialist to support one of Acumen's strategic university partners. The role is pivotal in guiding prospective students through their admissions journeydriving high-quality engagement, ensuring effective lead management, and increasing conversion from inquiry to enrollment.

The ideal candidate will bring excellent communication skills, strong relationship management abilities, and experience in admissions counselling or student recruitment . The position requires strong follow-up discipline, attention to detail, and the capability to work with multiple technology platforms including CRM systems and Excel. Travel within India (up to 25%) may be required for fairs, events, and outreach activities.

Role Summary :

The Sales & Conversion Specialist is responsible for delivering a seamless applicant experience by conducting phone consultations, screening applications, responding to queries, managing leads, and ensuring adherence to the university's admission policies and compliance standards.

Key Responsibilities

Student & Parent Engagement + Sales Conversion

1.Conduct professional counselling calls with students and parents to understand academic history, aspirations, motivation for Japan, and long-term career plans.

2.Clearly articulate the value proposition of studying in Japaneducation quality, safety, cost advantages, career pathways, scholarships, language requirements, and living experience.

3.Handle objections confidently, provide maturity-driven guidance, and build trust with parents who may be unfamiliar with Japan as a study destination.

4.Convert leads generated through marketing campaigns, webinars, referrals, events, and partner networks.

5.Manage structured and consistent follow-ups across enquiry counselling application offer payment stages.

6.Track post-application requirements (documents, interviews, tests) and ensure timely completion.

7.Use strong persuasion and negotiation skills to influence decision-making and maximise conversions.

Admissions Support & Screening

1.Perform initial eligibility checks based on Japan pathway requirements (academics, language ability, documentation, program prerequisites).

2.Review student transcripts, passports, SOPs, and other supporting documents for completeness and accuracy.

3.Assist in coordinating application submissions to Japanese universities, language schools, or pathway programs.

4.Ensure compliance with partner guidelines, Japan study visa norms, and internal SOPs.

Lead Management, CRM Ownership & Reporting

1.Efficiently manage all leads through CRM (Zoho) with accurate logging of calls, follow-ups, conversations, and movement across funnel stages.

2.Monitor enquiry-to-conversion performance, ensuring every lead progresses with zero leakage.

3.Prepare weekly and monthly conversion reports, analysing lead quality, student behaviour trends, and campaign outcomes.

4.Use MS Excel for data analysis including:

• Sorting & filtering
• Pivot tables
• VLOOKUP
• Data validation
• Duplicate removal

5.Work across CRM, calling tools, and university/partner systems seamlessly.

Stakeholder Engagement & Compliance

1.Maintain professional communication with students, parents, agents, and internal teams.

2.Coordinate with counsellors, admissions teams, and university partners to ensure a smooth student journey.

3.Stay updated on Japanese education policies, program updates, scholarship announcements, and visa regulations.

4.Represent the Study in Japan vertical in events, school visits, and student engagement activities (up to 2025% travel).

Qualifications & Experience

1.Bachelor's degree in Education, Business, International Relations, or a related field.

2.25 years of experience in student counselling, tele-calling, study abroad sales, or BPO/outbound callingpreferably with international education exposure.

3.Strong experience in high-quality phone-based engagement with both parents and students.

4.Experience with CRM-driven lead management and sales pipelines.

5.Prior exposure to Japan, South Korea, or East Asian education markets is an advantage (not mandatory).

Skills & Competencies

1.Excellent verbal communication with the maturity to handle parents and provide structured guidance.

2.Strong persuasion, influencing, and objection-handling abilities.

3.Target-driven individual with a proven track record of conversions.

4.Comfortable working with high call volumes and multi-stage follow-ups.

5.Strong attention to detail for reviewing documents and assessing eligibility.

6.Tech-savvy and proficient with CRM tools and contact centre software.

7.Organised, process-driven, and able to manage multiple student pipelines simultaneously.

8.Collaborative team player with strong time-management and problem-solving skills.

Website Address: www.acumen.education

Social Media: https://www.linkedin.com/company/acumen-edu/