Sales Attendant

Company Description Dale Crave Ventures LLP is a clean-label food venture that reimagines India's heritage snacks for health-conscious consumers worldwide. Based in Kerala, the company works directly with local farmers and rural producers to create preservative-free, traceable products such as forest honey, banana chips, spice blends, and other heritage foods. Its farm-to-crave model removes intermediaries, supports rural communities, and delivers honest, bold flavors rooted in tradition. Currently operating with curated retail partners, direct WhatsApp channels, and select exhibitions, the company is preparing to launch an e-commerce platform focused on limited, exclusive heritage blends. Dale Crave Ventures combines food innovation, storytelling, and responsible sourcing to scale culture for a global audience.
Role Description The Sales Attendant is a full-time, on-site role based in Taliparamba, responsible for supporting daily retail and customer-facing operations. This role includes welcoming customers, explaining product features and heritage stories, assisting with selection and purchases, handling billing and cash transactions, and maintaining accurate sales records. The Sales Attendant will ensure shelves are well-stocked, products are properly displayed, and the store environment remains clean, organized, and aligned with brand standards. In addition, the role involves managing basic inventory checks, coordinating with the store manager on stock needs, and providing feedback on customer preferences. The Sales Attendant will represent Dale Crave Ventures values by offering courteous service, answering customer queries, and helping build long-term relationships with local and visiting customers.
Qualifications

• Strong customer service and interpersonal skills, with the ability to communicate clearly and respectfully with diverse customers.
• Basic sales and retail operations skills, including handling cash and digital payments, billing, and maintaining daily sales logs.
• Attention to detail and organizational skills for product display, stock rotation, and maintaining store cleanliness and order.
• Willingness to learn and explain product features, heritage stories, and health-focused benefits in a simple, engaging manner.
• Reliability and time management skills, with the ability to work full-time, including weekends or peak hours as needed.
• Comfort using basic digital tools or point-of-sale systems; familiarity with WhatsApp or online order coordination is an advantage.
• Prior experience in retail, food, or FMCG sales is preferred but not mandatory; on-the-job training can be provided.
• Minimum educational qualification: completed secondary education; fluency in local language and basic English is beneficial.