Experience: 2 to 4 Years Exp
Preferred Notice Period: Upto 30 Days
Opportunity Type: Onsite (Bengaluru)
Placement Type: Full-time
(*Note: This is a requirement for one of Uplers Clients--Newton School)
Must have skills: Growth Marketing OR Campaign OR AMB Tact and Zapier OR Outbound Logistics and Sales Navigator OR Apollo OR Demand Generation
Responsibilities:
- Design and run outbound campaigns across email, LinkedIn, and other channels to generate qualified leads for Business Development Managers to take ahead.
- Source for and build databases through scrappy hacks.
- Manage campaigns setup, QA, deployment and monitoring using tools like Clevertap, Instantly, Appify, Apollo etc.
- Continuously optimize campaigns by testing variables, tracking key metrics, and refining personalization, targeting, and deliverability to drive higher engagement and conversions.
- Develop nurturing flows for cold and warm leads to improve conversion over time.
- Research target accounts and decision makers using LinkedIn, Apollo and ensure smooth handoffs to Business Development Managers and support discovery calls when required.
- Partner with the design team to create compelling email and ad assets, and map content (case studies, alumni stories, brochures) to the right stage of the funnel.
- Work closely with academic teams to align student capabilities with evolving industry skill requirements and drive content distribution through omnichannel outreach.
Requirements :
- 2 to 4 years in B2B growth marketing, demand generation or outbound sales.
- Hands-on experience with Instantly, Apollo, Sales Navigator, Appify, Zapier or similar tools.
- Ability to craft clear, persuasive, and tailored outreach.
- Analytical mindset - ability to interpret campaign data and make evidence-based decisions.
- Understanding of outbound sales practices and ABM tactics.
- Demonstrated success running outbound campaigns that generated measurable demand.
- Experience designing multi-step automation workflows that integrate email, LinkedIn, and WhatsApp.
- Scrappy and resourceful: can deliver results with or without a large budget.
Who We Are Looking For:
- Self-motivated, proactive, and driven to achieve targets.
- Bias for action and ready to get hands dirty.
- Comfortable operating in a zero-to-one setting, where playbooks don't exist and experimentation is key.
- Clear communicator who can balance creativity with data-driven decision-making.
- Collaborative mindset with the ability to work across teams (sales, design, academic) to get things done.
- Always ready to push boundaries and find new ways to break through to decision-makers.
- Owners Mentality - Takes end-to-end responsibility without waiting for direction.
- Resilient & Curious: Pushes past challenges, keeps experimenting, and adapts fast.
