Sales And Marketing Specialist

About the Role

We are looking for a proactive Sales & Marketing Specialist , sales-driven, and technology-savvy professional to drive sales, marketing, and business growth in the EdTech space. The role involves managing existing customer relationships, acquiring new learners, identifying revenue opportunities, and using AI tools to enhance marketing and business operations.

Years of Exp: 1-3 yrs

Responsibilities

1. Sales & Business Development

• Manage approximately 60 existing client accounts and drive revenue growth.
• Generate new sales through lead conversion, upselling, cross-selling, and referrals.
• Promote educational programs, courses, and learning solutions to prospective customers.
• Achieve monthly sales targets and improve revenue per customer.

2. Student & Parent Relationship Management

• Build strong relationships with learners, students, and parents.
• Ensure customer satisfaction, student engagement, and retention.
• Address queries, resolve concerns, and identify opportunities for repeat purchases and referrals.

3. Marketing & Lead Generation

• Plan and execute marketing campaigns to generate leads and drive course enrolments.
• Support social media marketing, promotional activities, content creation, and customer outreach.
• Research market trends, competitors, and new opportunities in the EdTech industry.

4. AI & Technology

• Use AI tools for marketing, research, content creation, video production, and automation.
• Explore innovative ways to improve lead generation, sales productivity, and customer engagement.

5. Operations & Business Growth

• Coordinate day-to-day sales, marketing, and operational activities.
• Track sales performance, revenue, profitability, and key business metrics.
• Suggest and execute new initiatives to improve enrolments, customer experience, and business growth.

Qualifications

• Preferred qualification: BMS, BBA, or a degree in Management, Marketing, or Business.

Required Skills

• Strong communication, sales, negotiation, and relationship management skills.
• Interest in education, EdTech, digital marketing, and technology.
• Hands-on understanding of AI tools and digital platforms.
• Ability to manage multiple responsibilities, work independently, and achieve targets.
• A proactive, entrepreneurial, and result-oriented mindset.

Preferred Skills

• Key Performance Indicators (KPIs)
• Monthly sales and revenue target achievement.
• Lead conversion and course enrolments.
• Upselling, cross-selling, and referral generation.
• Student and parent satisfaction and retention.
• Marketing campaign effectiveness and lead generation.
• Contribution to business growth and operational efficiency.