Job Description
Sales & Marketing Specialist
Job Summary
We are looking for a results-driven Sales & Marketing Specialist who can generate new business, drive sales, and strengthen brand awareness through effective sales and social media marketing initiatives. The ideal candidate should be confident in customer communication, lead conversion, relationship building, and using social media to support business growth.
Key Responsibilities
- Generate and convert leads through outbound calls, messages, networking, referrals, and other sales channels.
- Understand customer requirements, communicate the value proposition effectively, and drive prospects toward conversion.
- Manage the complete sales cycle from lead generation and qualification to follow-up, negotiation, and closure.
- Build and maintain strong relationships with prospects and existing customers.
- Identify new sales opportunities and contribute ideas to improve lead generation and conversion.
- Develop awareness of social media marketing and use platforms such as LinkedIn, Instagram, Facebook, and WhatsApp to increase visibility and generate leads.
- Support the creation and promotion of engaging social media content aligned with business and sales objectives.
- Track responses, engagement, leads, and conversions from social media and other marketing activities.
- Collaborate with the marketing team to execute campaigns that increase brand awareness and support sales targets.
- Maintain accurate lead and sales records and regularly report on pipeline, conversions, and sales performance.
Required Skills
- Strong communication, persuasion, negotiation, and interpersonal skills.
- Proven ability to generate leads and drive sales.
- Customer-focused and target-oriented approach.
- Ability to follow up consistently and convert prospects into customers.
- Working awareness of social media platforms and digital marketing concepts.
- Ability to identify content and social media opportunities that can support sales.
- Good analytical and problem-solving skills.
- Self-motivated, proactive, and comfortable working with sales targets.
Preferred Experience
- Experience in sales, business development, inside sales, or marketing.
- Experience with social media platforms and basic digital marketing is preferred.
- Experience selling professional services, training, education, SaaS, or similar offerings would be an advantage.
