Sales and Marketing Executive

Role Summary

Xbattery is looking for a Sales & Marketing Associate to own our dealer network and the revenue it generates, from the first conversation through post-sales warranty support. You will lead dealer negotiations, generate and convert leads, and shape how our battery packs are positioned in the market.

Key Responsibilities

• Lead pricing, margin, credit and territory discussions and negotiations with dealers and distributors.
• Onboard, manage and engage dealers through regular visits, calls, product training and incentive schemes.
• Generate leads through dealers, digital channels, solar installers, EPCs and channel partners, and follow up consistently until closure.
• Take ownership of conversion rates: track the funnel from lead to quotation to order to repeat order, and report weekly.
• Handle post-sales warranty claims by coordinating with the service and installation team, verifying claims against warranty terms and keeping resolution times short.
• Develop the marketing strategy for the current product line and for new product introductions, including positioning, collateral, dealer kits, campaigns and exhibitions.
• Gather market and competitor intelligence (pricing, features, dealer feedback) and share it with product and engineering.

Required Skills & Domain Knowledge

• Battery fundamentals: cell, module and pack; LFP vs NMC vs lead-acid; capacity (Ah/kWh), usable vs nominal capacity, DoD, SoC, SoH, C-rate, cycle life and round-trip efficiency.
• Pack components: BMS (protection, balancing, communication), contactors, fuses, thermal management, enclosure and IP rating.
• Surrounding infrastructure: inverters (off-grid, hybrid, on-grid), solar PV and MPPT, charge controllers, grid and net-metering basics, DG sets, AC/DC distribution (ACDB/DCDB), telemetry and remote monitoring.
• Sizing: ability to convert a customer's load and backup hours into a battery and inverter recommendation.
• Standards and safety: BIS/IS norms, IEC 62619, UN 38.3, AIS-156 (where relevant), thermal runaway and fire safety.
• Warranty: how cycle-based and time-based warranties work and what typically voids them (over-discharge, wrong charging profile, poor installation).

Qualifications & Experience

• Bachelor's degree or diploma (engineering or business background preferred).
• 2–5 years in B2B or channel sales, preferably in batteries, inverters, solar or electrical products.
• Proven dealer management experience and a track record of meeting targets.
• Strong negotiation, communication and CRM discipline.
• Fluent in English; Telugu and Hindi preferred.
• Willingness to travel across the territory.