Role Overview
The Sales & Marketing Specialist is responsible for driving business growth by identifying, engaging, and closing opportunities with new and existing clients. This role focuses on bringing new logos (new client acquisitions), managing sales pipelines, generating leads, and delivering technology solutions aligned with client requirements.
The specialist will work across technology consulting, IT services, and digital solutions, ensuring revenue targets are achieved on a monthly, quarterly, and annual basis.
Key Responsibilities
1. Business Development & Client Acquisition
- Identify and pursue new business opportunities and client accounts (new logos).
- Develop relationships with decision-makers, stakeholders, and procurement teams.
- Understand client requirements and propose tailored technology solutions.
- Expand company presence across industries and markets.
2. Sales Pipeline & Revenue Management
- Build and maintain a healthy sales pipeline using CRM tools.
- Track opportunities and progress through the sales lifecycle.
- Ensure consistent achievement of monthly, quarterly, and annual revenue targets.
- Prepare sales forecasts and performance reports.
3. Client Requirements & Solution Alignment
- Analyze client needs related to:
- IT infrastructure
- Software solutions
- Cloud services
- Technical consulting
- Managed services
- Work with technical teams and solution architects to deliver the right technology solutions.
4. Proposal Development & Documentation
Prepare and manage various business and sales artifacts including:
- Sales presentations
- Solution proposals
- Bulk spreadsheets for pricing or solution comparison
- Client artifacts and documentation
- Zendesk tickets and support coordination
- Procurement documentation
- Contracts and Statements of Work (SOW)
5. Marketing & Lead Generation
- Support marketing campaigns and lead generation initiatives.
- Participate in webinars, events, industry networking, and technology showcases.
- Work with marketing teams on content, case studies, and promotional materials.
- Promote company capabilities in technology consulting and IT services.
6. Client Relationship Management
- Maintain strong relationships with existing clients and partners.
- Identify upsell and cross-sell opportunities.
- Ensure customer satisfaction through timely responses and support coordination.
Key Performance Indicators (KPIs)
The Sales & Marketing Specialist will be evaluated based on:
- New client acquisitions (New Logos)
- Monthly sales revenue targets
- Quarterly pipeline growth
- Annual revenue contribution
- Customer retention rate
- Lead conversion ratio
- Proposal success rate
Required Skills & Qualifications
Education
- Bachelor's degree in Business Administration, Marketing, IT, or related field
Experience
- 38 years in technology sales, IT consulting sales, or enterprise solutions sales.
Core Skills
- Technology sales and solution consulting
- CRM tools (Salesforce, HubSpot, Zoho, etc.)
- Proposal and documentation preparation
- Client requirement analysis
- Negotiation and closing deals
- Data analysis and reporting
Technical & Business Knowledge
Understanding of technologies such as:
- Cloud Platforms (AWS, Azure, Google Cloud)
- IT Infrastructure & Managed Services
- SaaS and enterprise applications
- Cybersecurity solutions
- Digital transformation technologies
Personal Attributes
A successful candidate should be:
- Go-getter and results driven
- Strong communicator and negotiator
- Strategic thinker with business insight
- Self-motivated and target oriented
- Capable of managing multiple opportunities simultaneously
Expected Outcomes
The Sales & Marketing Specialist should:
- Continuously bring new clients and opportunities
- Deliver high-quality sales artifacts and proposals
- Drive technology business growth
- Meet or exceed monthly, quarterly, and annual revenue goals
Location : Frequent traveler and try to part of HQ Sales team.
