Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
710 years of hands-on experience in Digital Marketing, with a strong track record in Organic SEO, Growth, and Lead Generation within B2B or global markets.
Demonstrated ability to double or triple organic lead generation, not once but consistently across previous roles, backed by data, case studies, or measurable performance improvements.
Deep understanding of the entire Digital Marketing ecosystem, including tools, workflows, and frameworks.
Strong command of technical SEO (website audits, crawl/indexation optimisation, schema, site speed, Core Web Vitals) and AI-assisted SEO for semantic optimisation and content velocity.
Highly proficient in Google Analytics, Search Console, Looker Studio, SEMrush/Ahrefs, and other analytical tools used to drive data-led optimisation.
Experience owning conversion rate optimisation (CRO) across landing pages, website funnels, and inbound touchpoints.
Ability to work with HTML/CSS for on-page fixes without depending on development teams.
Proven capability to plan, execute, and optimise ad-hoc paid campaigns (Google/LinkedIn) with strict ROI discipline, not vanity spend.
Strong experience collaborating with Sales teams to ensure marketing programmes directly support SQL growth, pipeline velocity, and revenue goals.
Excellent communication, and stakeholder management skills with a history of working with external agencies, or designers.
Experience building repeatable processes, playbooks, and scalable marketing systems in high-growth or transformation environments.
Key Competencies
Strong analytical and commercial mindset, understands how marketing contributes to revenue and pipeline quality.
Strategic, yet hands-on; able to design systems and still execute with precision.
Proactive, organised, and capable of owning multi-channel projects end-to-end with limited oversight.
Fast learner, adaptable, and comfortable operating in evolving environments.
High attention to detail with exceptional ownership of performance metrics.
Ability to challenge assumptions, innovate processes, and consistently drive optimisation.
