Sales & Channel Development Executive Fresh Fruits & Vegetables

Company Description Known-You Seed (India) Private Limited is part of Known-You Seed Company, founded in 1968 and dedicated to advanced seedling technologies and high-quality vegetable and flower seedlings. The company focuses on developing diverse, innovative varieties that are disease-resistant, heat-tolerant, and moisture-tolerant, guided by the core value One seed, one responsibility. With 9 overseas subsidiaries across Asia, the United States, and beyond, Known-You Seed supports local farmers by providing excellent varieties and practical cultivation techniques. The company is committed to enhancing farmers income while supplying healthy, tasty fruits and vegetables to consumers worldwide. In India, the organization continues to expand its presence in fresh fruits and vegetables through strong partnerships and market development.

Qualification: BSC Agriculture, MSC Agriculture & Diploma Agriculture, MBA

Website: https://www.knownyou.co.in/

Job Title: Sales & Channel Development Executive – Fresh Fruits & Vegetables

Location: Pune & Other Assigned Areas

Travel: Extensive travel required

Job Summary

We are looking for a dynamic Sales & Channel Development Executive to establish and expand our Fresh Fruits & Vegetables business across B2B and B2C channels. The role is responsible for acquiring new customers, developing sales channels, managing key accounts, increasing revenue, coordinating with procurement and operations teams, and ensuring exceptional.

Key Responsibilities

·        Develop and expand B2B business with supermarkets, hypermarkets, retail chains, hotels, restaurants, cafés, caterers, corporate offices, hospitals, hostels, wholesalers, distributors and retail fruit & vegetable shops.

·        Develop B2C sales through home delivery, subscription models, online channels, residential societies, weekend markets and promotional events.

·        Acquire new customers and maintain long-term relationships with existing accounts.

·        Negotiate commercial terms, pricing and annual supply agreements.

·        Achieve monthly, quarterly and annual sales targets.

·        Coordinate with procurement, warehouse and logistics teams for timely order fulfilment.

·        Handle customer complaints and ensure high service levels.

·        Identify new markets, monitor competitors and recommend growth strategies.

·        Promote seasonal products and support marketing campaigns.

·        Follow up on collections, maintain customer records and prepare sales reports.

Key Performance Indicators (KPIs)

·        Monthly Sales Revenue

·        New Customer Acquisition

·        Customer Retention Rate

·        Repeat Business Percentage

·        Sales Target Achievement

·        Collection Efficiency

·        Gross Margin

·        Number of Active B2B Accounts

·        Number of Active B2C Customers

Essential Requirements

·        2–5 years of relevant sales experience in fresh produce or FMCG.

·        Strong negotiation, communication and presentation skills.

·        Good understanding of fruit & vegetable markets.

·        Ability to generate new business independently.

·        Willingness to travel extensively.

·        Proficiency in MS Excel and CRM/reporting tools.

Preferred Qualifications

·        Experience in fresh fruits & vegetables.

·        Knowledge of Pune and Maharashtra markets.

·        Existing network with retailers, institutions and modern trade.

Core Competencies

·        Business Development

·        Channel Sales

·        Key Account Management

·        Customer Relationship Management

·        Negotiation

·        Market Intelligence

·        Territory Management

·        Problem Solving

·        Team Coordination

·        Result Orientation

Reporting Structure

Reports To: Business Head

Coordinates With: Procurement, Warehouse, Logistics, Finance and Marketing Teams.