Key Responsibilities :
- To generate leads and prospect from State/Central Government and related division for advertising opportunities
- Make relevant sales calls and align client meetings
- Prepare client proposals & presentations
- Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
- Prepare sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc
- Maintain strong relationships with clients and agencies in the person's portfolio
- Conduct competition tracking and monitoring on frequent basis
- Understand in detail about client spends at a brand level and then develop Go to Market approach
- Look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various properties. Media Tracking to generate prospects
- Provide written brief to programming for the spot/commercial based on inputs from client/ agency.
- Ensure that ROs and TOs are appropriately generated and the spots are scheduled accordingly (through the sales coordinator and scheduler)
- Ensure the pricing is maintained as per stipulated target
- Work to bring the core brand creative to life by designing multimedia solutions interactive campaigns for clients including On ground, Digital, Content, Media and PR
- Follow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for payment
Stakeholder Management :
Content Team, Finance, Scheduling, Corporate office
Skills & Qualifications :
MBA/PGDM with 4-8 years of experience in Sales & Marketing from any Industry
Personal Attributes :
Ability to work under pressure Adaptability
Should have a strong brand focus
Good Communication Skills
Understanding of local market & language is mandatory
Must be willing to travel locally for client meetings
