SaaS Content Marketing Lead

About TargetBay:

TargetBay is an Ecommerce marketing automation platform that brings together reviews management, email marketing, SMS marketing, customer loyalty & rewards, and retargeting ads together in one tool. TargetBay has helped 4,840+ Ecommerce businesses scale their revenue, automate their marketing, and improve customer experience.

Experience: 5 - 7 Yrs

Location: Perungudi, Chennai

Shift: UK Shift

Role: Full Time

We're looking for a Lead Content Marketer who can own the content engine, shape our SaaS narrative, and turn expertise into content that builds authority, creates demand, and drives revenue.

What You ll Do:

• Own TargetBay's content strategy & roadmap
• Create SEO, AEO/GEO & AI-search-ready content
• Write blogs, landing pages, case studies, newsletters & thought leadership
• Turn ideas into LinkedIn, Reddit, video & social content
• Create content around eCommerce, Shopify, retention, Email/SMS, Reviews, Loyalty & AI
• Work with SEO, Product, Sales & Creative teams
• Measure content through traffic, MQLs, pipeline & revenue

What We're Looking For:

• 5–7 years in Content Marketing / B2B SaaS / eCommerce / MarTech
• Excellent English writing & storytelling
• Strong SEO & content strategy skills
• Experience targeting US/global audiences

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