Entity: - Accenture Strategy & Consulting
Team: - Strategy & Consulting – Global Network
Practice: - Marketing Analytics
Title: - Analyst/Consultant
Job location: - Gurgaon
About S&C - Global Network: -
Accenture Applied Intelligence practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition.
WHAT'S IN IT FOR YOU
- As part of our Analytics practice, you will join a worldwide network of over 20,000 smart and driven colleagues experienced in leading statistical tools, methods and applications. From data to analytics and insights to actions, our forward-thinking consultants provide analytically-informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.
- Accenture will continually invest in your learning and growth. You'll work with MMM experts, and Accenture will support you in growing your own tech stack and certifications
- In Applied intelligence you will understands the importance of sound analytical decision-making, relationship of tasks to the overall project, and executes projects in the context of a business performance improvement initiative.
What You Would Do In This Role
- Working through the phases of project
- Define data requirements for creating a model and understand the business problem
- Clean, aggregate, analyze, interpret data and carry out quality analysis of it
- 3+ years of experience of Market Mix Modeling and related concepts of optimizing promotional channels and budget allocation
- Experience in working with nonlinear optimization techniques.
- Proficiency in Statistical and Probabilistic methods such as SVM, Decision-Trees, as well as tools for deploying and maintaining machine learning models in production. Knowledge of cloud platforms and usage for pipelining and deploying and scaling marketing mix models.
- Working along with the team and consultant/manager
- Looking for insight and creating a presentation to demonstrate these insights
- Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects
- Basic level of task management knowledge and experience. Should be able to plan own tasks, discuss and work on priorities, track and report progress
- Bagging and Boosting Techniques, Clustering
- Hands on experience in python data-science and math packages such as NumPy, Pandas, Sklearn, Seaborne, Pycaret, Matplotlib
- Development of AI/ML models
- Develop and Manage data pipelines
- Develop and Manage Data within different layers of Snowflake
- Aware of common design patterns for scalable machine learning architectures,
